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Extra is a next-generation email app built to make your inbox something you actually want to open. Currently in beta, Extra uses AI to organize, summarize, and surface what matters most — turning a daily chore into a genuinely delightful experience. With a new feature on deck and a launch window approaching, the team needed something most early-stage products can't easily get: honest feedback from real users, fast.<hr>The Goal: Pressure-Test a New Feature Before It Goes LiveExtra wasn't looking for a rubber stamp. Before rolling out a new feature to their broader beta audience, they wanted to put it in front of real users who would engage with it critically: people who'd notice what worked, flag what didn't, and give them something actionable to work with.The goal wasn't just volume. It was quality signal from the right audience, delivered quickly enough to actually inform the rollout.<hr>The Approach: A microGIG for Pre-Launch Product TestingExtra launched a microGIG through Home From College, connecting directly with verified Gen Z students on the platform. Students were given access to the feature, asked to put it through its paces, and invited to share their genuine, unfiltered impressions of the experience.No recruited test panels. No curated focus groups where everyone's on their best behavior. Just real users who live in their inboxes interacting with the product and telling Extra exactly what they thought: the good, the confusing, and the "why does this work like that?"<figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/156/1773360153236.png" alt="microgig-case-study-blog-posts-(10)" title="microgig-case-study-blog-posts-(10)"></figure><hr>The Outcomes: 100 Testers and Full Feedback in 23 Hours<ul><li>100 verified Gen Z product testers recruited and completed</li><li>Honest, actionable feature feedback collected from every participant</li><li>Full results delivered within 23 hours of microGIG launch</li><li>A built-in pool of early adopters ready to keep engaging as the product grows</li></ul><hr>The Takeaway: Ship With Confidence, Not Just SpeedExtra's microGIG proves that moving fast doesn't have to mean skipping the part where you actually talk to your users. With a microGIG, product teams can get a real feature in front of 100 Gen Z users, and have their feedback in hand, before most research tools have even finished onboarding you.Ready to know what Gen Z thinks of your product before you ship it? A microGIG gets you there.

See how Extra used a microGIG on Home From College to stress-test a new feature with real Gen Z users and collect the feedback they needed before rolling it out.

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How Extra Got 100 Product Testers and Real Feature Feedback in 23 Hours With a microGIG

Fanbravo is a fan engagement app that connects athletes and creators with their biggest supporters, giving fans a direct line to the people they love most. With a fresh app ready to launch, Fanbravo needed real users, fast — and not just any users. They needed Gen Z early adopters who would download, engage, and tell them exactly what they thought.<hr>The Goal: Drive App Downloads and Collect Real User Feedback SimultaneouslyFanbravo's goal was twofold: get the app into as many hands as possible right out of the gate, and gather honest, actionable feedback from first-time users to inform their next round of improvements.They didn't want vanity installs. They wanted engaged users who would actually explore the app and share what they experienced.<hr>The Approach: A microGIG for App Launch ActivationFanbravo launched a microGIG through Home From College — deploying a fast, targeted task to verified Gen Z students on the platform. Students were asked to download the app, explore it firsthand, and submit genuine feedback on their experience.No bot installs. No incentivized click farms. Just real Gen Z users engaging with the product and sharing their unfiltered thoughts in their own words.<figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/155/1773358519362.png" alt="microgig-case-study-blog-posts-(9)" title="microgig-case-study-blog-posts-(9)"></figure><hr>The Outcomes: 100 Downloads and Feedback in 24 Hours<ul><li>100 verified app downloads completed</li><li>Real user feedback collected from Gen Z first-time users</li><li>Actionable insights delivered within 24 hours of launch</li><li>A built-in early adopter community ready to engage further</li></ul><hr>The Takeaway: Launch Smarter, Not LouderFanbravo's microGIG proves that the best app launches aren't about noise — they're about getting the right people in the door fast and learning from them immediately. With a microGIG, apps can generate real downloads and real feedback in the same motion, cutting weeks off the traditional beta testing timeline.Ready to launch your app to an engaged Gen Z audience? A microGIG gets you there.

See how Fanbravo used a microGIG on Home From College to drive immediate app installs and collect authentic Gen Z feedback — all within a single day.

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How Fanbravo Got 100 App Downloads and Real User Feedback in 24 Hours With a microGIG

Peek Money App is a personal finance app built to help young people take control of their money — tracking spending, building healthy financial habits, and making budgeting feel less overwhelming. With a Gen Z audience at the core of their mission, Peek needed more than just downloads. They needed users who would genuinely engage with the app and tell them what they thought.<hr>The Goal: Get Downloads and Feedback From Real Gen Z Users, FastPeek Money App's goal was clear: generate a meaningful wave of app installs from their target demographic and collect honest, actionable feedback from real first-time users — all at the same time.They didn't want inflated numbers. They wanted verified Gen Z users who would actually open the app, explore it, and share feedback that meant something.<hr>The Approach: A microGIG for App Downloads and User FeedbackPeek Money App launched a microGIG through Home From College — a fast, targeted task deployed to verified Gen Z students on the platform. Students were asked to download the app, spend time exploring the features, and submit honest feedback on their experience.No fake installs. No manufactured responses. Just real Gen Z users — exactly the audience Peek was built for — engaging with the product and sharing what they genuinely thought.<figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/154/1773358300097.png" alt="microgig-case-study-blog-posts-(8)" title="microgig-case-study-blog-posts-(8)"></figure><hr>The Outcomes: 40 Downloads and 40 Pieces of Feedback in 19 Hours<ul><li>40 verified app downloads completed</li><li>40 authentic feedback submissions collected from real Gen Z users</li><li>Full download-to-feedback conversion — every installer shared their experience</li><li>All delivered within 19 hours of microGIG launch</li></ul><hr>The Takeaway: Downloads Mean Nothing Without the Story Behind ThemPeek Money App's microGIG proves that the most valuable launch metric isn't just how many people downloaded your app — it's how many of them had something real to say about it. With a microGIG, apps can build download volume and collect genuine user feedback in a single motion, with the exact audience they're trying to reach.Ready to launch your app to Gen Z users who actually engage? A microGIG gets you there.

See how Peek Money App used a microGIG on Home From College to drive real app installs and collect a full set of authentic Gen Z feedback — all in under a day.

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How Peek Money App Got 40 Downloads and App Feedback in 19 Hours With a microGIG

Uber Eats is the food delivery platform used by millions of people every day, bringing restaurant favorites straight to your door. But even the biggest brands know that Gen Z engagement can't be bought — it has to be earned. When Uber Eats launched an interactive feature inside their app that let users piece together custom video ads using scenes from their official Super Bowl campaign, they needed one thing: people to actually use it, share it, and spread the word.<hr>The Goal: Drive Adoption of an In-App Creative Feature at ScaleUber Eats' goal was to get real users — especially Gen Z — to discover and engage with their new in-app Super Bowl ad builder, which let anyone mix and match scenes from Uber Eats' official Super Bowl commercial to create their own personalized version.They wanted volume, creativity, and organic reach — and they wanted it before the Super Bowl buzz faded.<hr>The Approach: A microGIG for In-App Creative ActivationUber Eats launched a microGIG through Home From College, tasking verified Gen Z students with opening the Uber Eats app, using the ad-builder feature to create their own custom Super Bowl ad, and sharing their creations.No forcing creativity into a brand template. Students brought their own personality to the feature — mixing scenes, adding their spin, and producing content that felt genuinely theirs. The result was hundreds of unique, student-made ads that extended Uber Eats' Super Bowl moment far beyond game day.<figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/153/1773355530380.png" alt="uber eats" title="uber eats"></figure><hr>The Outcomes: 500 Custom Ads in 5 Days<ul><li>500 custom Super Bowl ads created by real Gen Z students</li><li>All produced using Uber Eats' in-app ad-builder feature</li><li>Completed in just 5 days</li><li>Hundreds of unique pieces of shareable, user-generated content generated around a single campaign</li></ul><hr>The Takeaway: Gen Z Doesn't Want to Watch Your Ad — They Want to Make ItUber Eats' microGIG proves that the most powerful Super Bowl marketing moment isn't always the one that airs during the game — it's the one that puts creative control in the hands of your audience. With a microGIG, brands can transform a campaign feature into a full-blown content movement, with hundreds of authentic creators driving it forward.Ready to turn your next campaign into a Gen Z content wave? A microGIG gets you there.

See how Uber Eats used a microGIG on Home From College to flood the internet with student-made Super Bowl ads — and turn a single campaign feature into a Gen Z content wave.

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How Uber Eats Got 500 Custom Super Bowl Ads Created in 5 Days With a microGIG

Built By Girls is a movement and community dedicated to empowering the next generation of women in tech, media, and finance. Through events, mentorship, and resources, they help young women build the skills and connections they need to break into the industries shaping the future. With a mission rooted in Gen Z, having a strong, growing TikTok presence isn't optional — it's essential.<hr>The Goal: Grow TikTok Following With Real, Relevant Followers FastBuilt By Girls' goal was focused: gain new TikTok followers who genuinely cared about their mission — not bots, not passive scrollers, but real Gen Z women who would stick around, engage, and become part of the community.They needed growth that was fast and meaningful at the same time.<hr>The Approach: A microGIG for TikTok Audience GrowthBuilt By Girls launched a microGIG through Home From College — a fast, targeted task sent directly to verified Gen Z students on the platform. Students were invited to follow the Built By Girls TikTok account and engage with their content authentically.No fake followers. No paid boosting. Just real Gen Z women discovering a community built for them and choosing to follow along.<figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/152/1773355104976.png" alt="built by girls" title="built by girls"></figure><hr>The Outcomes: 100 New Followers in 1 Hour<ul><li>100 new TikTok followers gained</li><li>Completed in just 1 hour</li><li>Followers sourced from a verified, engaged Gen Z student community</li><li>Instant boost to account credibility and algorithmic reach</li></ul><hr>The Takeaway: Community-Driven Growth Beats the AlgorithmBuilt By Girls' microGIG proves that the fastest path to a loyal TikTok following isn't chasing trends or posting nonstop — it's putting your brand in front of the right people at the right moment. With a microGIG, mission-driven brands can turn their target audience into real followers almost instantly.Ready to grow your TikTok with followers who actually care? A microGIG gets you there.

See how Built By Girls used a microGIG on Home From College to rapidly grow their TikTok following with real, engaged Gen Z followers — in under 60 minutes.

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How Built By Girls Got 100 New TikTok Followers in 1 Hour With a microGIG

Not Your Mother's is a popular, affordable hair care brand known for product lines like Curl Talk and Naturals. Widely available at Target, Walmart, and drugstores nationwide, the brand has built a loyal Gen Z following by celebrating every hair type and texture. Like many consumer brands today, they knew their audience — but they wanted to hear directly from them. Specifically, they wanted honest Gen Z brand perception and consumer feedback, fast.<hr>The Challenge: How Do You Get Authentic Gen Z Consumer Insights Quickly?Not Your Mother's goal was clear: understand how Gen Z consumers perceive and connect with the brand — without the weeks-long timelines and high costs of traditional market research.They needed a faster, smarter way to tap into Gen Z's mindset and get actionable brand feedback from real students.<hr>The Solution: A microGIG for Rapid Consumer ResearchNot Your Mother's turned to Home From College's newest product: the microGIG.A microGIG is a lightning-fast, targeted task that connects brands directly with verified Gen Z students for quick surveys, feedback, and research. Unlike a full GIG program, a microGIG launches in minutes and delivers real responses almost instantly — making it one of the fastest ways for consumer brands to collect authentic Gen Z insights.Not Your Mother's launched a survey microGIG through H\FC, asking Gen Z students to share their honest perceptions, thoughts, and feelings about the brand. No lengthy setup. No third-party panels. Just real students, real opinions, at the speed brands need today.<figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/150/1773165960366.png" alt="microgig-case-study-blog-posts" title="microgig-case-study-blog-posts"></figure><hr>The Outcomes: 50 Responses in 8 Minutes<ul><li>50 verified Gen Z survey respondents collected</li><li>Completed in just 8 minutes</li><li>Real-time Gen Z brand sentiment and consumer insights delivered same day</li></ul><hr>The Takeaway: Fast Gen Z Market Research Is HereThe Not Your Mother's microGIG proves that brands no longer need weeks of planning or a big research budget to understand what Gen Z thinks about them. With microGIGs on Home From College, consumer brands can run fast, authentic Gen Z research — and get the insights they need to move with confidence. Want to know what Gen Z really thinks about your brand? A microGIG gets you there in minutes.

Not Your Mother's used a microGIG on Home From College to collect real Gen Z brand feedback — in under 10 minutes.

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How Not Your Mother's Got Insights from 50 Gen Z Consumers in 8 Minutes

Puzzlit is a puzzle and brain game app designed to challenge and entertain — delivering the kind of quick, satisfying gameplay that fits perfectly into a college student's study break. With a fresh app ready to get into more hands, Puzzlit needed real users fast — ones who would actually play, explore, and share what they thought.<hr>The Goal: Drive App Downloads and Collect Honest User Feedback SimultaneouslyPuzzlit's goal was twofold: generate a meaningful spike in app downloads right out of the gate, and gather genuine, actionable feedback from first-time Gen Z users to sharpen the product experience.They didn't want passive installs. They wanted engaged players who would dig into the app and come back with real, useful impressions.<hr>The Approach: A microGIG for App Launch ActivationPuzzlit launched a microGIG through Home From College — a fast, targeted task deployed to verified Gen Z students on the platform. Students were asked to download the app, play through the experience firsthand, and submit honest feedback on what worked, what didn't, and what kept them coming back.No bot installs. No incentivized click farms. Just real Gen Z users engaging with the product and sharing their unfiltered thoughts in their own words.<figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/151/1773167135107.png" alt="microgig-case-study-blog-posts-(2)" title="microgig-case-study-blog-posts-(2)"></figure><hr>The Outcomes: 100 Downloads and Feedback in 24 Hours<ul><li>100 verified app downloads completed</li><li>Real user feedback collected from Gen Z first-time players</li><li>Actionable product insights delivered within 24 hours</li><li>A built-in early adopter community ready to engage further</li></ul><hr>The Takeaway: The Best Beta Testers Are Your Future FansPuzzlit's microGIG proves that the fastest way to launch an app isn't to shout into the void — it's to put the product directly in the hands of your target audience and let them tell you what they think. With a microGIG, apps can generate real downloads and real feedback in the same motion, cutting weeks off the traditional beta testing timeline.Ready to launch your app to an engaged Gen Z audience? A microGIG gets you there.

See how Puzzlit used a microGIG on Home From College to drive immediate app installs and collect authentic Gen Z feedback — all within a single day.

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How Puzzlit Got 100 App Downloads and Real User Feedback in 24 Hours

Music isn’t just something we hear—it’s something we feel. It has color, texture, emotion, memory, and meaning. For Tamber AI, understanding those human responses was critical to building more intuitive and emotionally aware music intelligence.To do that, Tamber partnered with Home From College (H\FC) to launch the Music Taste Tester GIG, a global student-powered program designed to translate how music feels into data AI can learn from.<hr><h2>The Challenge: Teaching AI to Understand Music Beyond Sound</h2>Traditional music models rely heavily on quantitative signals—tempo, genre tags, skips, likes. But these metrics fail to capture the why behind music preference.Tamber’s goal was ambitious:Begin building a synthetic sensory dataset that allows AI to understand music as an emotional, visual, and tactile experience—not just an audio file.The challenge was figuring out how to collect that kind of data at scale—without flattening creativity or forcing rigid labels onto something deeply personal.<hr><h2>The Approach: Turning Creative Expression Into Training Data</h2>Instead of surveys or sliders, students were invited to describe music through creative prompts and sensory associations.Participants explored questions like:<ul><li>What color does this song feel like?</li><li>If this track had a taste or texture, what would it be?</li><li>What emotions, environments, or memories does it evoke?</li><li>If this song were a place, what would it look and feel like?</li></ul>By responding intuitively and creatively, students transformed qualitative emotional reactions into structured insights Tamber could use to train and refine its models.H\FC facilitated recruitment, onboarding, and program execution—bringing together a global, creative student audience excited to explore the intersection of art, emotion, and AI.<hr><h2>The Impact: A New Way for AI to Interpret Music</h2>The program delivered both scale and depth—proving that creative communities can generate meaningful data when invited in the right way.<h3>Program Results</h3><ul><li>2,423 GIG applications</li><li>550+ participants across 4 creative GIGs</li></ul>The resulting dataset is now helping Tamber shape how its AI interprets music—not just by sound, but by sensory meaning and emotional context.<hr><h2>More Than Data: Discovering Hidden Musical Voices</h2>Along the way, Tamber uncovered something equally valuable: incredible musical perspectives from the community itself.Students surfaced:<ul><li>Underrated artists</li><li>Unique genre interpretations</li><li>Cultural and emotional insights often missing from traditional datasets</li></ul>These creators and thinkers weren’t just contributors—they became part of Tamber’s broader ecosystem, reinforcing the idea that human creativity and AI advancement are strongest when built together.<hr><h2>A Word From Tamber</h2>“Working with H\FC was such a smooth and awesome experience. The program connected us with truly creative students around the world and helped us capture something truly unique.” — Zoe Wrenn, Founder &amp; CEO, Tamber AI<hr><h2>The Takeaway</h2>The Tamber AI x Home From College Music Taste Tester program proves that the future of AI isn’t just technical—it’s emotional.When brands invite Gen Z to co-create, reflect, and imagine, they don’t just collect data—they build systems that understand people more deeply.<hr>Interested in building a student-powered research or creative data program? Home From College helps brands unlock authentic insight at scale. Let’s build something meaningful. 🚀

See how Tamber AI partnered with students on Home From College to build a synthetic sensory dataset that helps AI understand music beyond sound.

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How Tamber AI Used Gen Z Creativity to Teach AI How Music Feels

Reaching college students today requires more than traditional campus marketing. It demands authenticity, relevance, and visibility where students actually spend their time. To establish Gauth as the most trusted AI-powered study app for college students, Gauth partnered with Home From College (H\FC) to launch a scalable, creator-first TikTok program built for Gen Z.The result? Millions of views, thousands of pieces of student-led content, and a growing nationwide creator community positioning Gauth as an essential academic companion.<hr><h2>🤔 The Challenge: Building Trust and Awareness with Gen Z Students</h2>Gauth set out to become the AI study app college students trust and rely on daily. The challenge wasn’t just awareness: it was credibility. Students are selective about which apps they use for academics, and trust is often built peer-to-peer.The goal was clear:<ul><li>Build widespread awareness of Gauth on college campuses</li><li>Drive authentic engagement through student-led content</li><li>Position Gauth as a practical, everyday study tool</li><li>Reach students organically through platforms they already use — especially TikTok </li></ul><hr><h2>🏃 The Approach: A Creator-First Campus Strategy</h2>Together, Gauth and Home From College built a creator-first program designed to balance structure with creative freedom.<h3>Creator-Led, Platform-Native Content</h3>Student creators were empowered to produce TikTok content rooted in their real academic challenges — from homework help to exam prep — showing how Gauth fits seamlessly into their study routines. This platform-native approach ensured content felt relatable, not scripted.<h3>Scalable Support with Creative Freedom</h3>Creators received:<ul><li>Clear content guidelines and video prompts</li><li>Personalized feedback to improve performance</li><li>Ongoing education in content strategy and social media marketing </li></ul>This support allowed creators to grow their skills while maintaining authentic voices that resonated with peers.<h3>Performance-Based Incentives</h3>To keep momentum high, the program introduced performance bonuses and weekly creator spotlights. This incentivized high-quality content, rewarded creativity, and fostered an engaged, motivated creator community.<hr><h2>📈 The Impact: Scalable Reach with Real Credibility</h2>Since launching in July, the Gauth Creator Program has delivered impressive results:<ul><li>3,000+ pieces of student-generated content</li><li>80+ million total views</li><li>100+ active creators per month</li><li>Creators spanning 45 U.S. states</li></ul>Beyond the metrics, the program drove meaningful qualitative impact:<ul><li>Students discovered Gauth through peers they trust</li><li>Creators gained hands-on marketing experience and portfolio-ready content</li><li>Gauth built lasting credibility within the college student ecosystem </li></ul>By meeting students where they are and letting creators lead the message, Gauth embedded itself naturally into student study habits.<hr><h2>❓ Why It Worked: Authenticity at Scale</h2>This partnership succeeded because it treated students as creators — not just promoters. By combining Home From College’s creator infrastructure with Gauth’s product value, the program unlocked authentic storytelling at national scale without sacrificing quality or trust.<hr><h2>💬 Client Perspective</h2>“Working with H\FC has transformed our approach to campus marketing. Their platform made it possible for our lean team to launch UGC campaigns at scale and build brand awareness among college users. We can now manage hundreds of student creators from onboarding to ongoing management, while their team provides strategic guidance that elevates our program quality. H\FC is your go-to strategic partner for any brand trying to authentically reach Gen Z.”<hr><h2>💡 The Takeaway</h2>The Gauth x Home From College program proves that creator-led campus marketing can drive both massive reach and real trust. By empowering students to tell authentic stories and giving them the tools to succeed, Gauth positioned itself as a must-have AI study app for the next generation of learners.

 Learn how Gauth partnered with Home From College to scale creator-led TikTok content, reaching 80M+ views and positioning Gauth as a trusted AI study app for students.

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How Gauth Used H\FC to Become a Go-To AI Study App 

In today’s beverage landscape, standing out takes more than shelf space—it takes connection. For Caliwater, building brand awareness and increasing retail velocity meant showing up where customers already were and creating experiences they wouldn’t forget.To bring that strategy to life, Caliwater partnered with Home From College (H\FC) to support ongoing in-person activations across the United States—starting with the Caliwater Summer Splash Tour.<hr><h2>The Challenge: Turning Retail Presence Into Real Engagement</h2>Caliwater’s goal was clear:Build brand awareness, drive customer engagement, and increase traction with retail partners nationwide.While distribution is essential, Caliwater knew that long-term success comes from meeting customers face-to-face, telling the brand story, and creating multiple touchpoints that extend beyond the shelf.<hr><h2>The Approach: A Multi-City Experiential Sampling Program</h2>The partnership kicked off with the Caliwater Summer Splash Tour, a large-scale experiential marketing initiative designed to introduce the brand directly to consumers through in-person sampling and storytelling.<h3>Program Highlights</h3><ul><li>Activated across 10 cities</li><li>4 states</li><li>Major retail partnerships including Vons, Pavilions, and Sprouts</li><li>32 field sampling ambassadors deployed nationwide</li></ul>Cities included: Chicago, Phoenix, San Francisco, Los Angeles, Austin, Houston, Miami, and New York.These activations gave Caliwater the opportunity to connect with customers in real time—answering questions, sharing the brand mission, and creating memorable experiences at point of purchase.<figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/147/1770745671633.png" alt="caliwater-5-(2)" title="caliwater-5-(2)"></figure><hr><h2>The Impact: Experiences That Go Beyond the Shelf</h2>The program delivered more than just sampling—it created lasting customer impressions.<h3>Program Results</h3><ul><li>500+ applicants</li><li>32 lifetime participants</li><li>Ambassadors active in 10 cities</li><li>Stronger relationships with key retail partners</li><li>Increased brand visibility across multiple touchpoints</li></ul>By pairing social content, in-person engagement, and post-event follow-ups, Caliwater built a program designed to resonate well beyond a single interaction.As the Caliwater team put it, success isn’t just about placement—it’s about presence.<hr><h2>A Word From Caliwater</h2>“Working with HFC college has truly been a game changer! The platform is very user friendly, the team is there to help and support when needed, and everyone I have had the chance to work with has been incredible. I've recommended HFC to so many brands because I truly believe that they are an extension of our team!”<hr><h2>Why It Worked</h2>This partnership succeeded because it:<ul><li>Prioritized real-world customer experiences</li><li>Activated in high-impact retail environments</li><li>Leveraged ambassadors who could authentically represent the brand</li><li>Created consistent touchpoints across markets and channels</li></ul>By meeting consumers where they shop—and giving them something memorable—Caliwater strengthened both brand loyalty and retail performance.<hr>Looking to scale retail sampling or experiential marketing across multiple markets? Home From College helps brands build powerful on-the-ground programs nationwide. Let’s talk. 🚀

How Caliwater partnered with Home From College to drive retail sampling, brand awareness, and customer engagement across 10 U.S. cities.

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How Caliwater Scaled Retail Sampling and Brand Awareness Across the U.S.

In a world dominated by filters, ads, and curated feeds, BeReal stood out by reminding Gen Z what social media should be — spontaneous, unfiltered, and real.To expand their footprint and drive new sign-ups in NYC, BeReal partnered with Home From College (H\FC) to launch a student-led ambassador campaign that tapped directly into college life and created genuine, peer-driven engagement.<h3>📸 The Strategy: Real Students, Real Moments</h3>BeReal’s goal was simple — connect with Gen Z authentically and increase both new user sign-ups and daily app activity.Through H\FC’s extensive student network, we recruited qualified, NYC-based ambassadors who understood the BeReal mission firsthand. These ambassadors became the face of the brand on their campuses — not just promoting the app, but embedding it into the rhythm of student life.Ambassadors were encouraged to:<ul><li>Host on-campus activations and pop-ups that brought BeReal moments to life</li><li>Share authentic content showing how BeReal fits naturally into their daily routines</li><li>Spark conversations and encourage friends to download and engage with the app</li></ul><h3>🚀 The Results: Authenticity That Drove Growth</h3>The BeReal x H\FC campaign exceeded every benchmark.<ul><li>📱 1.2M impressions generated across two weeks</li><li>🎓 2,000+ students reached through campus activations</li><li>💬 95% gig completion rate, showcasing ambassador dedication</li><li>🤳 5x engagement compared to BeReal’s brand-led posts</li><li>🎯 3,873 new sign-ups, surpassing the campaign goal by 301%</li></ul>These numbers reinforced what we already know — Gen Z doesn’t just want to see content; they want to create it. When given the opportunity to lead, students transformed BeReal’s message into a movement.<h3>🔑 Key Moments That Drove Growth</h3>📱 Campus Activations: Ambassadors hosted creative pop-ups and on-the-spot BeReal challenges, turning casual hangouts into viral sign-up moments.🎓 Peer-Led Influence: Students recruited their own circles — from dorms to student orgs — creating a ripple effect of organic downloads and engagement.📸 Authentic Storytelling: Ambassadors shared their BeReal moments in real time, showing peers that genuine, unfiltered content is more fun (and more relatable) than polished posts.<h3>😎 Keeping Ambassadors Engaged</h3>🏆 Top Performers: High-performing ambassadors were spotlighted for their creativity and measurable impact on sign-ups.💬 Community Connection: Ongoing challenges and feedback loops kept ambassadors motivated, collaborative, and invested in BeReal’s mission of authenticity.<h3>💡 A New Standard for Gen Z Brand Activation</h3>By leaning into authenticity and empowering students to lead, BeReal and Home From College turned casual participation into a cultural movement.This partnership proved that when brands hand the mic to Gen Z, they don’t just get awareness — they get advocates.👀 Looking to drive real results through student ambassadors or Gen Z activations? Let’s make it happen.

Discover how BeReal partnered with Home From College to drive Gen Z sign-ups, engagement, and everyday app usage through authentic student ambassadors in NYC.

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How BeReal Became a Gen Z Staple in NYC

In a category saturated with sugary sodas and artificial energy drinks, Saint James Iced Tea brought something refreshingly different to college campuses: iced tea as it should be — organic, clean, and sustainably packaged.&nbsp;To make a splash with Gen Z, Saint James partnered with Home From College to launch a bold sampling and ambassador campaign that drove real product trial, digital content, and brand awareness.<h2>🍃 The Strategy: Authentic Sampling with Real Student Voices</h2>Saint James’ goal was to connect with college students where they are — on the quad, in Greek life, and all over social media. The brand’s collaboration with H\FC allowed them to build a student-led ambassador program that emphasized peer-to-peer influence, community engagement, and impactful content creation.Through the Saint James’ “Saints” program, H\FC recruited a team of 10 brand ambassadors to:<ul><li>Lead iced tea sampling events on their campuses</li><li>Collaborate with student orgs and Greek life to expand reach</li><li>Share first-hand impressions via social media content</li><li>Drive traffic to Saint James’ Amazon storefront using custom links </li></ul><h2>📦 The Results: Sampling at Scale, Content with Credibility</h2>The campaign delivered impressive results that drove both digital engagement and real-world trial:<ul><li>🧊 1,525 cases donated</li><li>☕ 18,300 bottles sampled</li><li>📱 160+ pieces of social content</li><li>🛒 650+ direct click-throughs to Amazon product listings </li></ul><h2>🔑 Key Moments That Drove Buzz</h2>🎉 Sorority Sampling Events: Ambassadors hosted pop-up tastings during sorority recruitment and campus welcome weeks, handing out bottles and sparking conversation around Saint James’ flavor lineup.📲 Amazon Affiliate Push: Each ambassador promoted a custom Amazon link, allowing the brand to track ROI from student-led awareness to actual product consideration and conversion.📸 Social-First Storytelling: From iced tea dorm fridges to Sunday self-care resets, creators highlighted Saint James as a go-to hydration staple in their daily routines.<h2>😎 Keeping Ambassadors Motivated</h2>📈 Top Saints: High performing brand ambassadors are invited back to the program where they can continue to grow with brand each semester and gain more experience.💰 Bonuses: Incorporated challenges and competitions for ambassadors each month, rewarding top performers with bonuses, swag and more.<h2>☀️ A New Standard in Beverage Sampling for Gen Z</h2>Saint James’ mission — “iced tea as it should be” — resonated with students looking for better-for-you options with clean ingredients and eco-conscious packaging. Through Home From College’s deeply embedded student network, the brand turned bottles into buzz and created the kind of organic attention that no digital ad spend alone could replicate.👀Looking to sample your product with Gen Z or activate college brand ambassadors nationwide? Let’s make it happen.

Discover how Saint James Iced Tea partnered with Home From College to drive Gen Z awareness through campus sampling, influencer content, and Amazon conversions.

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How Saint James Quenched Gen Z Thirst on Campus

<h2>Nutpods x Home From College: Brewing Awareness with Gen Z Creators &amp; Campus Coffee Culture</h2>In Fall 2024, Nutpods launched a nationwide campaign to reach a key Gen Z audience through TikTok creator marketing and on-campus product sampling. Partnering with Home From College, Nutpods set out to drive brand awareness through content rooted in everyday routines and college lifestyle. The campaign leveraged a network of 30 student creators across 17 U.S. states, generating social-first content optimized for both organic performance and paid amplification.<h2>📌 Campaign Goals</h2><ol><li>Build awareness of Nutpods’ newest product innovation within Gen Z audiences</li><li>Generate organic and paid content to fuel Nutpods’ content portfolio</li><li>Drive consideration through relatable student-led storytelling </li></ol><h2>📦 The Strategy: Content Creation Meets Campus Culture</h2>H\FC recruited and managed 30 diverse creators with an average following of 81K. Each creator delivered 2 pieces of TikTok or Instagram content — showcasing how Nutpods fit into everyday moments like morning routines, dorm coffee setups, and “day in the life” vlogs.<h2>💡 Key Tactics</h2><ul><li>60 total unique assets optimized for paid and owned use</li><li>30 additional UGC-style assets generated organically</li><li>Targeted creator selection near Kroger and banner store locations</li><li>Content integrated naturally into wellness, lifestyle, and beauty creator routines</li></ul><h2>🎯 Campaign Results</h2>✅ 30 Gen Z creators across 17 states✅ 81K avg. creator following✅ 97.1K total content views✅ 4K total likes + 241 comments<reactembed src="https://www.tiktok.com/@sophiieperez/video/7431959203935227179" alt="" title="Nutpods Content" type="tiktok"></reactembed><h2>🥄 Why It Worked: Aligning With Gen Z Routines</h2>☕ Creators who genuinely love coffee brought real enthusiasm to the brand🧠 Content styles aligned with top-performing formats: “day in the life,” GRWMs, and trend-led videos🌎 Diverse voices (from freshmen to med school students) made the campaign inclusive and far-reaching📱 The mix of paid-ready assets and UGC gave Nutpods a wide range of usable media<h2>💬 Final Takeaway</h2>Nutpods x H\FC showed that college students don’t just drink coffee — they share it. By putting the brand in the hands of trusted student creators and coffee enthusiasts, Nutpods earned authentic advocacy, social buzz, and thousands of impressions with content built to scale.☕ Want to bring your brand to the heart of Gen Z routines? Let’s talk.

Discover how Nutpods leveraged Home From College to launch a Gen Z marketing campaign featuring college creators, TikTok content, and coffee culture seeding across 17 U.S. states.

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How Nutpods Brewed Gen Z Buzz on Campus 

When Essence Cosmetics hit the road for its Call Me Queen Back-to-School College Tour, the goal was clear: generate excitement, distribute product samples, and build real brand love among Gen Z college students — just in time for the busiest social season of the year.To make it happen, Essence partnered with Home From College to recruit a powerhouse team of student ambassadors across six top campuses. Together, they transformed the tour into a campus-wide moment, creating organic hype, increasing product trial, and turning beauty into a conversation starter during Greek recruitment.<h2>🎓 The Strategy: Make Essence a Must-Have During B2S &amp; Recruitment Week</h2>The campaign was strategically timed around back-to-school season and sorority rush — a critical cultural moment for Gen Z students.With this in mind, Home From College recruited students from a wide range of backgrounds to:💖 Promote the Essence tour stop on their campus 📦 Distribute curated samples from the Essence Cosmetics lineup 📢 Drive foot traffic and awareness through grassroots efforts like flyering, word of mouth, and dorm-to-dorm engagement 👑 Create visibility on social with branded #CallMeQueen momentsThis wasn’t just a beauty launch — it was a cultural activation embedded into a key student experience.<h2>📍 Campus Tour Highlights</h2>The Call Me Queen Tour visited six high-impact campuses:<ul><li>University of Florida</li><li>Louisiana State University</li><li>University of Alabama</li><li>San Diego State University</li><li>University of Georgia</li><li>University of Texas, Austin </li></ul>At each stop, local student ambassadors led the charge — handing out product, building buzz across dorms and Greek life, and hyping up the brand through everyday moments. <figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/120/1750181267517.jpeg" alt="essence-cosmetics" title="essence-cosmetics"></figure><h2>🚀 The Results: Student-Driven Buzz Meets National Beauty Brand</h2>Essence Cosmetics’ partnership with Home From College proved the power of peer-to-peer sampling and local relevance. Across the tour:💬 1,360+ student interactions with brand ambassadors 🧴 5,200+ Essence samples distributed across 6 campuses 📣 12 hand-selected student leaders from diverse organizations 💗 6 key events executed with campus-specific strategyWhether it was recruiting excitement outside the bus or chatting with students in chapter houses, the ambassadors helped Essence break through the back-to-school noise and build brand love that lasted beyond the event.<h2>👑 Turning a Tour Into a Cultural Moment</h2>From makeup bags to Instagram stories, Essence Cosmetics became part of students’ routines, group chats, and first-week selfies. With support from Home From College, the brand embedded itself into the culture of recruitment season and made a lasting impression during one of the most socially charged moments of the college calendar. Want to activate your brand across campuses with the energy and authenticity of Gen Z? Let’s chat.

Essence Cosmetics partnered with Home From College to launch the Call Me Queen College Tour, driving massive student engagement across 6 campuses.

Essence Cosmetics

How Essence Cosmetics Brought Beauty Buzz to Campuses

<h2>Life360 &amp; Tile x Home From College: Prioritizing Safety on Campus</h2>Home From College partnered with Life360 and Tile for a dynamic Fall 2024 program aimed at helping Gen Z college students feel safer and more supported in their everyday lives.<h2>Program Overview</h2>Through a two-part strategy — digital storytelling and on-campus engagement — Home From College sourced a diverse group of 50 student creators and 2 campus event coordinators to bring the Life360 &amp; Tile missions to life across college campuses nationwide.Highlights included:<ul><li>100+ creator assets produced for TikTok</li><li>2 campus activations at Texas A&amp;M and University of Florida</li><li>18M impressions and 479K views across content</li><li>UGC-driven campaigns tied to real stories of why safety matters to Gen Z </li></ul><h2>Creator Community</h2>We hand-selected 50 creators, including 15 with over 100K followers, representing over 20 states and bringing their authentic perspectives on the importance of personal safety.📈 Results:<ul><li>100 creator assets generated</li><li>18M+ total impressions</li><li>6.8% average engagement rate</li><li>32K total likes and 407 total comments</li></ul>The most resonant content showcased creators integrating Life360 and Tile into their daily routines — from commuting across cities to attending late-night study sessions — making safety feel both practical and empowering. <reactembed src="https://www.tiktok.com/@yazmin.adalynn/video/7439516828163951915" alt="" title="Yazmin Tile Video" type="tiktok"></reactembed><h2>Campus Activations</h2>Two unique on-campus events helped students engage with Life360 and Tile in real life:🔍 Aggie Gems Scavenger Hunt – Texas A&amp;M Students used the Life360 app and Tile to complete a campus-wide scavenger hunt focused on safety and teamwork. The event resulted in 82 pieces of UGC and 100% of participants saying they were more likely to use Life360 afterward.💬 Zeta Sorority Safety Panel – University of Florida A panel featuring campus security, emergency services, and student leaders sparked powerful conversations about personal safety and bystander intervention. The event doubled its expected attendance and generated 40 pieces of content, reinforcing the importance of safety tools like Life360 and Tile.<h2>Student-Led Impact</h2>From event concepting to community engagement, student coordinators played a pivotal role in executing events that felt authentic to campus culture. Their efforts drove attendance, content creation, and lasting brand impressions.Ready to build a meaningful, Gen Z-driven campaign that sparks real conversations and drives measurable impact on campus?Let’s talk about how Home From College can activate your brand with the next generation. 🚀

Life360 & Tile partnered with Home From College to launch a Gen Z–focused college program reaching 18M+ impressions while redefining what safety looks like.

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How Life360 & Tile Made Campus Safety Relatable for Gen Z Students

CeraVe has long been a favorite among dermatologists and skincare enthusiasts, but in 2025, the brand set out to create an unforgettable moment that would speak directly to Gen Z. Enter the “Head of CeraVe” campaign — a star-powered rollout featuring NCAA basketball phenom Paige Bueckers, NBA All-Star Anthony Davis, and TikTok megastar Charli D’Amelio.The campaign spotlighted CeraVe’s new anti-dandruff and hydrating shampoo, with an unforgettable moment at a UConn women’s basketball game: CeraVe stationed dermatologists courtside as a cheeky nod to their medically backed reputation. But it was what happened off the court that took the campaign to the next level.<h2>📱 Activating Gen Z Through UGC</h2>To generate buzz on the ground and online, CeraVe partnered with Home From College to mobilize a group of 24 UConn students. These student creators ranged from micro to macro influencers on TikTok, representing a wide range of voices and communities on campus.Each student was briefed to:<ul><li>Blend the courtside dermatologist footage with personal commentary</li><li>Share authentic reactions to the stunt</li><li>Post in real-time to tap into momentum from the live event</li></ul><reactembed src="https://www.tiktok.com/@_emily_tik_tok_/video/7470702833138945322" alt="" title="emily-dermatologists" type="tiktok"></reactembed><h2>📊 Key Results at a Glance</h2><ul><li>24 student creators activated</li><li>74,000+ video views</li><li>5,700+ engagements</li><li>7.6% average engagement rate</li><li>5-day campaign turnaround (briefing to posting)</li></ul>The campaign was short, sharp, and full of Gen Z energy—and proved that the best marketing moments are the ones students want to talk about themselves.<reactembed src="https://www.tiktok.com/@patrick.oatman/video/7470714515164843310" alt="" title="patrick-cerave" type="tiktok"></reactembed><h2>🏀 Why It Worked: Cultural Relevance Meets Campus Credibility</h2>Paige Bueckers isn’t just a name on a roster at UConn—she’s a campus icon. By building the campaign around her, CeraVe tapped into school pride, pop culture, and student credibility in one shot.The “Head of CeraVe” moment stood out not only for its creativity but for how it was brought to life by actual students who understood their peers’ sense of humor, social behavior, and skincare obsessions.🚀 Want to Make Your Next Campaign a Campus Moment? From courtside to newsfeed, Gen Z brought this brand moment to life. Interested in having Gen Zers help highlight your next marketing campaign? Let’s chat.

How 24 student creators brought a buzzy brand moment to life at UConn.

How Gen Z Helped Drive the “Head of CeraVe” Campaign

In Spring 2025, OUAI partnered with Home From College to launch a student-led sampling campaign aimed at introducing their top beauty SKUs to Gen Z students across the U.S.By empowering a group of socially connected college ambassadors, OUAI was able to distribute over 9,600 product samples in trusted student environments—boosting brand recognition, trial, and purchase intent where Gen Z lives, studies, and socializes. Here’s a breakdown of how the program worked—and what made it so effective.<h2> 🧠 The Strategy: Brand Ambassadors Meet Peer-to-Peer Sampling</h2>Rather than rely on digital-only channels, OUAI doubled down on authentic peer-led sampling. The brand partnered with 15 highly involved student ambassadors across three key campuses to serve as the on-the-ground face of OUAI. Ambassadors were responsible for: <ul><li>Coordinating sample distribution through clubs, Greek life, and campus organizations </li><li>Identifying high-traffic moments on campus such as midterms, formals, and wellness fairs </li><li>Reaching students in a way that felt personal, relevant, and rooted in real community </li></ul><figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/117/1749753235323.png" alt="OUAI x H\FC Highlights" title="OUAI x H\FC Highlights"></figure><h2> 📦 Program Highlights</h2><ul><li>15 Student Brand Ambassadors </li><li>9,610+ samples distributed </li><li>4,770+ direct peer-to-peer interactions </li><li>45 sampling activations across 70+ student groups </li><li>730+ post-campaign survey responses </li></ul><h2>🎯 Targeted Sampling That Created Real Buzz</h2>Ambassadors were trained to identify high-traffic, high-trust moments on campus—whether that was midterm de-stress events or sorority chapter meetings. Some of the top-performing moments included: <ul><li>Delta Gamma Girls’ Night In at Alabama </li><li>SDSU PRSSA and Cheer Team collabs </li><li>Texas 180 Degree Consulting sampling at UT Austin </li><li>Wellness Society tabling and peer-led giveaways </li></ul>These activations allowed students to try OUAI’s top SKUs—including Leave-In Conditioner, Scalp Scrub, and North Bondi fragrance—while connecting the brand to self-care, beauty routines, and community moments. <h2> 🔍 Post-Campaign Results: Survey Insights </h2>Student surveys after the campaign revealed how effective sampling and social proof can be:<ul><li>61% plan to continue purchasing OUAI products </li><li>79% said they’re likely or very likely to recommend OUAI to a friend </li></ul><h2> 🌸 Event-in-a-Box: The Ultimate Self-Care Night</h2>The “Girls’ Night In” event at Alabama’s Delta Gamma chapter was a standout activation. Featuring snacks, movies, and OUAI products, it drove instant trial and strong UGC, reaching 70+ sisters in a single night. This one event alone created tons of UGC and word-of-mouth moments that boosted awareness beyond the immediate group. <figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/117/1749753214887.png" alt="OUAI x H\FC Event In A Box" title="OUAI x H\FC Event In A Box"></figure><h2> 💡 Final Takeaways</h2>This program didn’t just distribute samples—it built lasting loyalty. By empowering real students to act as brand ambassadors, OUAI transformed its presence from a shelf at Sephora to a staple in campus bathrooms, chapter meetings, and social feeds. As Gen Z continues to value authenticity and peer recommendations, this type of program offers a blueprint for beauty brands looking to connect with the next generation of consumers. 📢 Want to activate your brand on campus like OUAI? Contact Home From College to explore ambassador programs, sampling campaigns, and Gen Z strategy.

Discover how OUAI partnered with Home From College to run a successful Gen Z campus ambassador program that drove 9,600+ samples.

OUAI x H\FC Ambassador Program

How OUAI Drove Brand Trial on Campus Through a Student Ambassador Sampling Program

From low-calorie sodas to kombucha and yerba mate, Gen Z loves fun beverages that are both refreshing and healthy. A reliable staple in this market is coconut water, which has electrolytes and antioxidants that provide numerous health benefits. Zico Coconut has been a longtime leader in this space, known for its sleek packaging and partnerships with popular brands like 818 at Coachella. As Zico has continued to grow and expand into new stores like Trader Joe's and Whole Foods, they wanted to increase their social media presence and create content that would resonate with the younger generation. So, they partnered with Home From College to launch a content committee focused on the key markets of New York City, Miami, and LA.&nbsp; <reactembed src="https://www.tiktok.com/@joellenicolee/video/7363817958126243115?_t=8lyMeu1fCH8&amp;_r=1&nbsp;" alt="" title="Zico 1" type="tiktok"></reactembed> Over the course of three months, five content creators created three main types of content for their socials and Zico's that allowed Zico's online presence to be dynamic and entertaining. The three main content buckets were:&nbsp; 🌴 Lifestyle Content: Creators showed how it seamlessly fits into their everyday routine. From smoothie and fun drink recipes to the perfect pick-me-up after a run or long work day, Zico showed how easy it is to fit their refreshing coconut water into Gen Zers everyday life.&nbsp; <reactembed src="https://www.tiktok.com/@sophieperez_/video/7363791595021454638?_t=8lyIBoRPYHS&amp;_r=1&nbsp;" alt="" title="Zico 3" type="tiktok"></reactembed> 🛒 Shopping Content: To drive awareness of where shoppers can find Zico in stores, the content committee created content showing themselves going into major retailers like Whole Foods, Publix, and Trader Joe's to grab Zico.&nbsp; 🎶 Trending Content: The content committee didn't just create content, they kept Zico in the loop with the latest social media trends. By identifying and incorporating popular trends, they ensured Zico stayed relevant and engaging in the fast-paced world of social media.&nbsp;&nbsp;<reactembed src="https://www.tiktok.com/@summersstrawberries/video/7363856349844737323" alt="" title="Summer Brown x Zico" type="tiktok"></reactembed> Through their H\FC Content Committee, Zico had a vast bank of content to use on their TikTok and Instagram accounts that showcased the versatility of Zico for Gen Zers.&nbsp;

How Zico launched a content committee to show why their coconut water is everyone's newest favorite hydrating drink 


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How ZICO Reintroduced Its Brand to Gen Z with Campus Sampling

MaryRuth’s Organics, a popular health and wellness brand, burst onto the TikTok scene in early 2023 as people swarmed online to order their liquid multivitamin teeming with essential nutrients. To tap into this online fervor and engage with the Gen Zers, a key demographic on TikTok, MaryRuth’s team set their sights on gathering a trove of user-generated content they could use across their social platforms and paid media.&nbsp; In the summer of 2023, the MaryRuth’s team launched their first gig with Home From College, recruiting over 100 college and new grad students to create a green-screen reaction to one of the viral videos about MaryRuth’s as they tried out the product for the first time.&nbsp; <reactembed src="https://www.tiktok.com/@isabelle.johnsonn/video/7346398105060871454?_d=secCgYIASAHKAESPgo8OuLSP4JAH7Xp8XjoTs4R6b15FosWrTPA7ijhzBMQdOnFe1oxkdPkn3ztoMoyTweURdwZinSMzeef4o%2FwGgA%3D&amp;_r=1&amp;share_app_id=1233&amp;share_item_id=7346398105060871454&amp;timestamp=1710700147&amp;u_code=40lbg3k767ai1&amp;utm_campaign=client_share&amp;utm_source=short_fallback" alt="" title="Mary Ruth UGC" type="tiktok"></reactembed>MaryRuth’s user-generated content had a significant impact. By putting paid media behind these videos, they provided thousands of TikTok users with an authentic and organic reaction to their product, amplifying the reach and impact of their brand.&nbsp; Since then, MaryRuth’s has continued working with Home From College, producing content at scale for many of their popular products. Their efforts have paid off, as they have built a loyal following of Gen Z vitamin enthusiasts. Many students are not just using the products, but also sharing the positive health results they’ve seen, a testament to the brand's success. <reactembed src="https://www.instagram.com/p/C4ZJqfRPX1B/" alt="" title="MaryRuth's Content" type="instagram"></reactembed> As MaryRuth’s continues to grow and scale, they have obtained over 500 pieces of user-generated content from over 250 creators on the Home From College platform.

How MaryRuth's Organics leveraged Home From College to scale their content creation program. 

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How MaryRuth’s Reached Gen Z Through Wellness Sampling + UGC

This spring, Not Your Mother’s partnered with Home From College to roll out a multi-campus college ambassador program designed to meet Gen Z exactly where they are-on campus, in their clubs, and on their FYP. The goal? Boost brand awareness and drive product trial through peer-driven sampling, strategic event integration, and content creation that felt as real as a Sunday reset. Through a thoughtfully executed Gen Z marketing strategy, Not Your Mother’s tapped into its target audience using a high-impact combination of campus ambassadors, social-first UGC, and product sampling moments students actually wanted to be part of. <h3>📦 The Strategy: Scalable Sampling, Authentic Storytelling</h3>Home From College assembled a team of 25 student brand ambassadors across five core campuses- UGA, UCLA, UT Austin, Ohio State, and University of Miami. These students became the faces of Not Your Mother’s on campus, executing the haircare brand’s spring sampling strategy with a focus on approachability, cultural relevance, and real-time engagement. Each ambassador was tasked with:<ul><li>Creating campus-specific product sampling moments</li></ul><ul><li>Partnering with clubs and organizations to drive visibility</li></ul><ul><li>Posting organic UGC across TikTok and Instagram</li></ul><ul><li>Distributing monthly styling samples to students </li></ul>All activations spotlighted a single Not Your Mother’s hero product at a time, helping deepen product understanding and driving intentional trial among Gen Z students. <reactembed src="https://www.tiktok.com/@addienicole14/video/7425697882231082271" alt="" title="NYM Student UGC" type="tiktok"></reactembed> <h3>🎉 Highlight Moments: When Haircare Met Real Life </h3>🪩 UGA Chi Omega: Girls’ Night Out Ambassadors hosted a get-ready pre-formal glam session with Chi Omega, seeding Curl Talk and Beach Babe collections as students styled together. The result? A flurry of GRWM content and word-of-mouth buzz in a tight-knit sorority circle. 👠 UT Austin x Hook’d Magazine: Fashion Show Pop-Up NYM teamed up with student-run fashion mag Hook’d for a backstage haircare lounge at their Spring Runway Show. Every model, designer, and attendee received product-and over 200 students interacted with the brand in one night. 🧘🏽 Ohio State: Workout Destress Day Timed around Reading Day, NYM sponsored back-to-back fitness classes with product sampling integrated before and after. Students walked out refreshed, sweaty, and stocked with dry shampoo. <figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/115/1747856131136.png" alt="NYM Student Sampling" title="NYM Student Sampling"></figure> <h3>🔑 Why It Worked: A Gen Z Sampling Strategy That Feels Native</h3>This campaign worked because Not Your Mother’s didn’t feel like a traditional brand push. It felt like a trusted friend handing you a product in your dorm, your club meeting, your group chat. By combining:<ul><li>An ambassador program rooted in cultural fluency</li></ul><ul><li>A social content strategy driven by UGC</li></ul><ul><li>A product sampling cadence that met students in real life </li></ul>… Not Your Mother’s built not just awareness, but affinity!<h3> </h3><figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/115/1747856052264.png" alt="NYM Student Sampling" title="NYM Student Sampling"></figure><h3> 📊 The Results: From Brand Familiar to Campus Favorite</h3>✓ 8,500+ products sampled across 5 campuses ✓ 530+ pieces of organic UGC created by students ✓ 7,400+ direct student interactions ✓ 125+ targeted sampling events &amp; partnerships ✓ 3 signature “Events-in-a-Box” scaled nationally Survey data showed strong lifts across key KPIs:+12% increase in brand awareness +11% increase in product trial +10% increase in purchase intent <h3>🚀 The Verdict: NYM Earned Shelf Space and Social Clout</h3>The Spring 2025 Not Your Mother’s college ambassador program cemented the brand’s place in Gen Z’s haircare routines. Students didn’t just try the products-they started talking about them, recommending them, and asking for more. 📢 Want to launch a brand ambassador program that gets Gen Z talking? Let’s build it!

Learn how Not Your Mother’s partnered with Home From College to activate a Gen Z-focused haircare ambassador program across five top universities-driving trial, content, and 8.5K+ samples

NYM College Ambassador Program

Not Your Mothers Case Study

How Not Your Mother’s Built Gen Z Brand Love Through a College Ambassador Program

<h3>How Home From College Helped Bring the Brand to Life for Students Nationwide </h3>Fabletics set out to make a statement on college campuses this fall - aligning their activewear and scrubs with students’ busy, active lifestyles while driving awareness, trial, and engagement. To make it happen, they partnered with Home From College to build a powerhouse team of creators and ambassadors, ensuring Fabletics became a brand students not only recognized but also sought after. Through a two-tiered approach, Home From College assembled Content Creators to generate social buzz and Campus Connectors to bring Fabletics directly to students through IRL events and product gifting.<h3>Creating Campus Buzz with Content Creators</h3>A handpicked team of 12 creators brought the Fabletics brand to life through engaging content across TikTok and Instagram. These creators spanned 10 universities, from UCLA to Miami, infusing their unique styles into 144 total assets. <reactembed src="https://www.tiktok.com/@paulinareitman/video/7420172352891276574?_r=1&amp;_t=8qCJtu39GmY" alt="" title="Paulina Reitman x Fabletics" type="tiktok"></reactembed> By allowing creators to blend Fabletics seamlessly into their daily routines, the campaign achieved 5.8M impressions, 750K+ total views, and a 14.7% average engagement rate, outperforming industry benchmarks.<h3> Bringing Fabletics to Life on Campus</h3>Beyond social media, 30 Campus Connectors acted as the boots-on-the-ground marketing team for Fabletics, engaging students with exclusive product seeding, partnerships with 47 student organizations, and multiple campus activations that left students buzzing.<h4></h4><figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/temp-files/blog/93/1741115091237.png" alt="Fabletics x HFC" title="Fabletics x HFC"></figure><h3> Event Highlights include:</h3>🔥 Fabletics Run Club (ASU) – A scenic run at Tempe Town Lake led by our ASU Connectors, bringing students together through fitness and Fabletics. 🧘 Fabletics Yoga Class (UCLA) – A branded yoga session where students received Fabletics gear, including yoga mats, to enhance their experience. 💃 Hip-Hop Dance Class (Oregon) – A high-energy activation where students moved freely in Fabletics gear. 🎉 USC vs. UCLA VIP Tailgate – A major brand moment featuring 900+ pieces of Fabletics merch, interactive experiences, and 6,000+ students reached.<h3> The Results: A Standout Semester for Fabletics</h3>Fabletics didn't just make an appearance on campus - it became a must-have brand for students.📈 +22% increase in purchase intent 👀 750K+ social impressions 💬 1.1K+ students driven to Fabletics via unique links 🏆 High-demand product seeding with waitlists at multiple events From content that resonated organically to IRL moments that drove real conversions, the Fabletics x Home From College partnership was a game-changer in reaching Gen Z in a way that felt authentic, community-driven, and exciting.

How Home From College brought Fabletics to life for students nationwide

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How Fabletics Activated Gen Z Creators with a 2024 College Program

When Built By Girls, a Yahoo-owned organization that seeks to empower the next generation of female and non-binary leaders, builders, and creators to pursue careers in technology, launched their TikTok, they knew they wanted to bring on some college faces to the brand that could speak authentically to their target audience. The Built By Girls brand is focused on being a big sister persona to female and non-binary high school and college students, where they can get advice and tips on pursuing a career in the STEM field. Using Home From College, they recruited a content committee of eight college students of diverse educational backgrounds to create user-generated content for their Instagram and TikTok channels.&nbsp; <reactembed src="https://www.instagram.com/reel/C5WUva5rhOL/&nbsp;" alt="" title="UGC content created for BBG's Instagram" type="instagram"></reactembed> Every month, each student would pitch content ideas for the Built By Girls socials, such as sharing tips on preparing for interviews, behind-the-scenes college internships and clubs, and even highlighting famous female figures in the STEM space during times like Women’s History Month. Each student could share their personal experiences, from advice for navigating college as a neurodivergent person to stories of backpacking through Japan while learning about horticulture.&nbsp; <reactembed src="https://www.instagram.com/reel/C5TsxKooETd/&nbsp;" alt="" title="Behind the scenes of a college newsroom with BBG" type="instagram"></reactembed> By working with Home From College to recruit students to be the face of the page, Built By Girls was able to speak authentically to its audience because the creators on the page were of the same demographics. These students understand what their fellow Gen Zers are looking for in content and what advice and stories they wish they had known in their earlier years. The content committee continues bringing new faces, personalities, and perspectives to the Built By Girls socials, providing followers with entertaining and educational content.

How Built By Girls recruited a content committee of Gen Zers to bring a Gen Z voice to their social media pages

How Built By Girls Engaged Gen Z Voices Through a Content Committee


Last fall, MONDAY Haircare set out to make a lasting impression on college students across the U.S. and Canada—expanding brand awareness, driving product trial, and growing a community of loyal users. To execute this large-scale initiative, MONDAY partnered with Home From College, launching an ambassador and content creator program designed to bring the brand to life both online and on campus.Through a strategic mix of digital and in-person activations, the program successfully placed MONDAY Haircare in the hands of thousands of students, creating an authentic connection with the next generation of beauty consumers.<h3> Building MONDAY’s Campus Presence</h3>To maximize reach and engagement, Home From College recruited 55 highly engaged students across universities in the U.S. and Canada, splitting them into two key roles:🧴 Content Creators: Produced 184 pieces of organic content optimized for paid and owned brand channels, showcasing MONDAY products in haircare routines, styling hacks, and get-ready-with-me videos. 📢 Brand Ambassadors: Drove awareness and trial through on-campus sampling, UGC, and partnerships with 42 student organizations to further embed MONDAY in key student communities.🚀 Key Results: ✅ 7,400+ MONDAY Haircare products sampled ✅ 300+ pieces of content generated ✅ 42 campus club partnerships<h3> Driving Digital Impact with Creators</h3>With a mix of macro, micro, and nano creators, the campaign drove strong engagement across TikTok and Instagram, with content that felt authentic and seamlessly integrated into students’ daily routines.<h4>Content Highlights Include:</h4>💗 2.9M total impressions 📊 246K+ video views 🔥 5% average engagement rate <reactembed src="https://www.tiktok.com/@evelynbonaldo_/video/7404605060740566278?_d=secCgYIASAHKAESPgo8ctSR6rEP2dclEmnhj3ASj5bT4vdBabyvmRRbWXfh8mnZNtYZFyyH8SnOjoAcRrciXj5IrTtUbGIekKWuGgA%3D&amp;_r=1&amp;share_app_id=1233&amp;share_item_id=7404605060740566278&amp;timestamp=1724018974&amp;u_code=d2hbb3ebh316eh&amp;utm_campaign=client_share&amp;utm_source=short_fallback" alt="" title="MONDAY Haircare x Evelyn Bonaldo" type="tiktok"></reactembed> <h3>Bringing MONDAY PR to Life On Campus</h3>From sorority houses to student clubs, MONDAY ambassadors put the brand directly in the hands of students, creating real-life touchpoints that sparked conversation and built brand love.🏫 Campus Highlights:<ul><li>Greek Life Partnerships: Ambassadors partnered with Sigma Delta Tau, Kappa Delta, and Chi Omega to distribute exclusive MONDAY PR boxes.</li><li>Key Campus Moments: Sampling events were timed around date parties and self-care nights to align with student needs.</li><li>Student Reactions: “The pink merch was EVERYTHING—everyone wanted it, and it made the products even more exciting to try!”, “I can’t get over how cute and functional the MONDAY haircare products are and I'm so happy to share an affordable ethical brand with my peers! Also pink EVERYTHING!!””</li></ul>💖 42 club &amp; organization collaborations 🎁 1,152 PR boxes gifted 💬 1.2K+ student interactions leading to brand trial <reactembed src="https://www.tiktok.com/@emileemarten/video/7434776000812125482?is_from_webapp=1&amp;web_id=7363109042333926943" alt="" title="Emilee Marten x MONDAY Haircare" type="tiktok"></reactembed><h3>The Results: A Semester of MONDAY Magic</h3>The MONDAY Haircare x Home From College partnership exceeded expectations, turning students into brand advocates and making the brand a campus staple.📈 +22% increase in purchase intent 🎥 MONDAY-branded UGC across 16 campuses 📣 Social buzz reaching millions of students across North America

MONDAY Haircare teamed up with Home From College to reach students across North America through a campus creator program, driving awareness, trial, and real connection with Gen Z consumers.

MONDAY Haircare Campus Takeover

How MONDAY Haircare Engaged Gen Z Students Across the U.S. & Canada

This winter, Avatara Skincare set out to own the college skincare conversation with a full-funnel approach to awareness, trial, and content creation. From Lip Jellies to Glow Zones, Avatara partnered with Home From College to put products in students’ hands and content on their feeds, right when skincare matters most—midterms, self-care nights, and Sunday resets.With a campus presence built on sampling street teams, club-led activations, and a roster of diverse creators, the program built real connections, unlocked UGC, and drove new product trial with a Gen Z demo that’s beauty-obsessed but budget-aware. <h3>The Strategy: Meet Students Where They Are (IRL &amp; Online)</h3>H\FC deployed a three-pronged approach to engage students across 17 campuses:👯‍♀️ Ambassadors &amp; Club Leads – Students acted as on-the-ground brand reps, hosting events, distributing samples, and driving local buzz through clubs like Delta Phi, Her Campus, and Aggie Gems.📦 Sampling Street Teams – 5 campuses had 1 rep each spreading product via bathroom takeovers, dorm drop-offs, and chapter shoutouts—creating visibility during high-traffic moments.📱 Content Creators – 10 creators, including micro and macro influencers, posted evergreen beauty content, optimized for owned and paid use, aligned with moments like finals week resets and skincare routines abroad. <reactembed src="https://www.tiktok.com/@_lavidaa/video/7468013592424615211?is_from_webapp=1" alt="" title="Hamdah x Avatara Skincare" type="tiktok"></reactembed> <a target="_blank" rel="noopener noreferrer" href="https://www.tiktok.com/@_lavidaa/video/7468013592424615211?is_from_webapp=1&amp;sender_device=pc"> </a><h3>Results That Speak Volumes</h3>&nbsp;✅ 2,500+ products sampled ✅ 25 micro activations + 4 large-scale club events ✅ 60 creator content pieces generated ✅ 475 organic UGC posts from ambassadors and event attendees ✅ 3.4M impressions across platforms ✅ 5.4% average engagement rate🎯 Highlight: At the "Lips &amp; Lattes" event with Her Campus Alabama, students lined up for fruit-themed drinks and a chance to try the latest Lip Jelly—showcasing how an intentional brand moment can drive both trial and TikTok-worthy content. <h3>Moments That Mattered</h3>💬 Event Concepts That Sparked Joy From spa-themed study nights to "Glow &amp; Scrap" vision board parties, ambassadors pitched events that delivered memorable product moments and organic brand storytelling.🌈 Flexible Creator Briefs Paid Off Avatara’s creators delivered strong content performance by pairing creative freedom with trend alignment—think GRWMs, skincare shelfies, and self-care resets.💄 Product Variety = Higher Engagement Students were excited to sample multiple flavors and formats of the Lip Jellies, which created more opportunities to share, post, and spark conversation.📸 Everyday Visibility Built Buzz Placing Lip Jellies in high-traffic locations like sorority house bathrooms, dorm lounges, and club meetings made the brand feel ever-present and part of students’ daily routines. <figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/101/1745001728868.png" alt="Avatara x H\FC Winter 2024 Program" title="Avatara x H\FC Winter 2024 Program"></figure><h3> The Verdict: A Winter to Remember</h3>The Avatara x H\FC Winter '25 program turned curiosity into conversion and made Lip Jellies a college campus staple. From creative events and content to strategic product seeding, Avatara showed up—and stood out—in all the right ways.📢 Want to make your brand a Gen Z favorite? Let’s glow. 🚀

How Avatara Partnered with Home From College to lead skincare talk on campus

Avatara x H\FC

avatara x h\fc

How Avatara Skincare Reached Gen Z with a 2024 College Program

<reactembed src="https://www.instagram.com/p/CrBjgTcsLUo/?img_index=1" alt="" title="Steve Madden Content" type="instagram"></reactembed>As a longtime brand on Home From College, Steve Madden had launched numerous content committees, allowing students to share how they incorporate these iconic shoes into their everyday looks. From the Lasso boots for festival season to the Everlie sneakers for heading back to school, Steve Madden gave students the creative freedom to showcase the product through images and videos in the most authentic way to their accounts.&nbsp;<reactembed src="https://www.tiktok.com/@jess._.lam/video/7222377404298267946" alt="" title="Steve Madden Student Content" type="tiktok"></reactembed>With the rise of Rushtok over the past few years, Steve Madden wanted to showcase why their shoes are the perfect fit for any college occasion. So, they launched their Back-To-School tour in the Fall of 2023, bringing a Steve Madden-branded bus to five campuses across the South: the University of Alabama, the University of Georgia, UT Austin, Florida State University, and Tulane.&nbsp;To help get the word out at each of these schools before Steve Madden arrived on campus, they enlisted the help of Home From College to launch their campus ambassador program. We recruited 5-7 ambassadors at each of these schools who had experience in content creation and were heavily involved in clubs and Greek life. Students took on a wide range of responsibilities to help make the tour a success, including:&nbsp;<ul><li>Creating pre-tour content for their social channels showing how they style the Everlie shoes</li><li>Putting up posters across campus promoting the tour</li><li>Advising the Steve Madden team on the best places to park on campus and potential local businesses to partner with&nbsp;</li><li>Supporting the tour on campus by helping to manage lines and creating content on the bus</li></ul><reactembed src="https://www.tiktok.com/@isab3llacano/video/7270177548384881963" alt="" title="Steve Madden Tour Content" type="tiktok"></reactembed>With their ambassador program, Steve Madden built excitement around their tour before it even began and saw huge lines outside the truck at every school. Students loved the opportunity to represent a major fashion brand on their campus and play a part in a hugely successful Back-To-School campaign.&nbsp;&nbsp;

How Steve Madden launched their first campus ambassador program to build hype around their Fall 2023 College Tour


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How Steve Madden Activated Gen Z Creators on a Campus Tour


Buzzfeed, the beloved entertainment and media company, has been a staple for Gen Z, known for its entertaining YouTube content and engaging quizzes. Now, Buzzfeed has ventured into the movie business, producing films like One True Love with Simu Liu and Phillipa Soo and Puppy Love with Grant Gustin and Lucy Hale. As their movie business expanded, Buzzfeed saw a unique opportunity to involve their core audience, Gen Z, in a unique way. They partnered with Home From College to launch content committee gigs for their latest releases, EXmas and Latency, offering Gen Z a chance to be part of the excitement.&nbsp; <reactembed src="https://www.tiktok.com/@leaaaamoreno/video/7381144166824267054?_r=1&amp;_t=8nFl4qoZbdS&nbsp;" alt="" title="Video 1 " type="tiktok"></reactembed> As the holiday season approached and students were returning home for winter break in December of 2023, Buzzfeed strategically launched their campaign for EXmas. The film was set to release on Amazon Freevee, and Buzzfeed aimed to get Gen Zers excited about watching this hallmark-style rom-com with their friends and family over the holiday break. They recruited 30+ students from Home From College to create content showing their reactions to a movie preview clip, effectively building anticipation for the film.&nbsp; <reactembed src="https://www.tiktok.com/@dhillon.diary/video/7304908720960441631" alt="" title="Video 2" type="tiktok"></reactembed> When Latency-starring Alexis Ren, a Gen Z icon from her days on YouTube, came out in June of 2024, it premiered in select theaters in major cities across the US. Home From College recruited eight experienced content creators in key markets like New York, LA, Dallas, and Tampa to create content around seeing the film in theaters to increase awareness about the opportunity to see this BuzzFeed film in theaters. Students tied Latency into their regular content by reacting to the movie trailer, doing Get Ready With Me videos for the movie theater, and vlog-style content of them watching the film in theaters. Ultimately, this campaign generated 12k+ views and helped drive traffic to theaters.&nbsp; <reactembed src="https://www.tiktok.com/@elianamarie444/video/7381968583158533419?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7321935888908305963&nbsp;" alt="" title="Video 3" type="tiktok"></reactembed> By working with Home From College, Buzzfeed was able to create excitement with Gen Z about two of its newest films by allowing content creators to do what they do best: create honest and authentic content around the films.

How Buzzfeed leveraged content creators on Home From College to generate excitement on their new films in theater and streaming 


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How BuzzFeed Sourced Gen Z Creators Through a Paid Campus Program


Neutrogena launched its Boost Bus tour across Texas to celebrate back-to-school season, helping students ensure their skin was first in class. This fast-moving campaign visited four of Texas's biggest and most diverse schools: UT Austin, Texas A&amp;M, UT Dallas, and Texas Christian University. To build hype and increase participation at each stop, Neutrogena wanted to get the word out about the tour across each campus. So they partnered with us here at Home From College to post a Street Team gig.&nbsp;Utilizing our long-standing connections with students, clubs, and Greek life at each campus, we assembled a diverse Street Team. Comprising 10-15 students per school, the team was connected to a wide range of campus groups, from freshman to grad school and from Greek life to multicultural clubs, ensuring the campaign's reach was inclusive and comprehensive.&nbsp;<reactembed src="https://www.tiktok.com/@lauren.morris1/video/7408997779491671338" alt="" title="UGC Video" type="tiktok"></reactembed> Students played a pivotal role in the Boost Bus campaign, taking on a wide range of promotional tactics prior to the bus's arrival on their campus. This included reaching out to 5+ clubs they were involved in to share the tour details, putting up 25+ flyers across campus, and creating user-generated content on their socials to build excitement for the bus. Their early and grassroots outreach efforts significantly contributed to the growing student hype for the bus.&nbsp;<reactembed src="https://www.tiktok.com/@thesydneyhuebner/video/7409061847283928351" alt="" title="UGC Video" type="tiktok"></reactembed>To increase awareness on the day of the Boost Bus, we arranged exclusive sneak peeks for influential groups on each campus where their members could visit early and create content around the tour. These groups ranged from Texas Sweethearts at UT Austin to the Aggie Gems at Texas A&amp;M and Alpha Kappa Delta Phi at UT Dallas.&nbsp;<figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/82/1730341450281.jpeg" alt="Shift " title="Shift "></figure>As a result of Neutrogena and Home From College's partnership, we were able to generate strong excitement within the student population at each school by creating a diverse Street Team that could reach a wide range of communities across each campus, reaching students where they were online and in-person. Neutrogena built a strong wave of brand loyalists in the Street Team who continue to say great things about the brand.&nbsp;

How Neutrogena built excitement for their boost bus tour on Texas college campuses with Home From College 


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How Neutrogena Reached Gen Z with a Student Street Team Strategy


To kick off this school year, Steve Madden activated a pop-up on five campuses across the country, including The University of Texas at Austin, Tulane University, University of Alabama, Florida State University, and Georgia University. To advertise their new ‘Everlie’ shoe for back-to-school, Steve Madden partnered with Home From College to find fashion-forward, community-driven students to spread the word across campus and get students energized and involved at this bus tour! Not only was this a smashing success for Steve Madden, but students LOVED being involved in the marketing mix and being able to represent such a well-loved brand on campus. Let’s hear for some of our students on why they loved the SM campus tour: Emily Berg, Freshman at Florida State University“My experience with the SM Campus Tour was truly remarkable. What I loved the most was the opportunity to connect with other students who shared an interest in the SM brand. It wasn't just a promotional event; it felt like a community gathering. We got to explore the Everlie collection, ask questions, and learn about its features firsthand. This interactive aspect made the experience much more engaging than a traditional marketing campaign. It also formed partnerships with local businesses, enhancing the overall experience for everyone involved.”Alexis Waterworth, Sophomore at The University of Alabama“I loved all the people I got to meet from the corporate office, and everyone was so kind and energetic about the event. It was also really fun to work an event that was on my campus &amp; hand out goodies to people I go to school with.I think this was a unique way to sell and promote shoes, and I know a lot of students on campus were talking about it. I also had friends from other universities who didn’t have Steve Madden visit them tell me how jealous they were of the opportunity I got. It definitely helped to bring Steve Madden back to our generation and I love that!”Ava Richards, Sophomore at The University of Texas at Austin“I loved the SM Campus Tour because it gave me access to a great student ambassadorship, allowing me to represent the well-known brand. It was a fantastic opportunity to create original content representing both Steve Madden and UT Austin for back-to-school. Chatting with UT students and meeting new faces at the bus was a fantastic experience. Working with my fellow ambassadors made it even more enjoyable!I thought the campus pop-up for Steve Madden was a brilliant and engaging idea. It added a more organic touch to promote their new shoe, the Everlie, and I appreciated their experiential marketing approach. It not only got people talking but also helped build connections, whether over free goodies or the latest fashion trends. It was a fun and smart way to connect with the brand to college campuses.”<figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/14/1695504609054.png" alt="sm" title="untitled-design-(7)"><figcaption>SM Everlie Shoe</figcaption></figure>

See what our students had so say about #SteveOnCampus!

How Steve Madden Engaged Gen Z with a Multi-Campus Tour

March is one of the most exciting times on college campuses as students prepare to cheer on their teams during March Madness. This year, NIVEA wanted to build on this excitement to drive mass awareness of their NIVEA Soft line through a large-scale sampling program at two essential schools: the University of North Carolina at Charlotte and the University of South Carolina. Both schools were big hot spots during this year's March Madness tournament as UNCC was a for the first and second rounds of the Men's tournament, and UofSC went on to win the Women's tournament. NIVEA wanted their sampling program to feel authentic and to truly embed themselves within the unique campus culture of each school, with UNCC being a more urban, commuter campus and UofSC being a hub for Greek life activity. To achieve this, NIVEA partnered with Home From College to manage and recruit college students to be involved in every aspect of the sampling program. We launched four gigs to recruit over one hundred students at these schools, recognizing their crucial role in reaching every part of these campus communities and getting the word out about NIVEA Soft.&nbsp;<figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/77/1719288746243.jpg" alt="NIVEA on Campus" title="NIVEA on Campus"></figure><h3>📋 The Ops Coordinators&nbsp;</h3>A team of Ops Coordinators was recruited at the two schools to effectively manage the logistics of distributing over one hundred thousand samples to college students. These students played a crucial role in the day-to-day operations of the sampling program, ensuring products reached the right students and groups on campus. They also acted as strategic advisors to the NIVEA team, providing valuable on-the-ground insights on what clubs resonated most with NIVEA Soft and how students perceived the product.&nbsp;<h3>🤝 The Club Partnerships&nbsp;</h3>At state schools like UNCC and UofSC, where there are tens of thousands of students, clubs are often the cornerstone of a student's college experience. They provide students with a community of peers who share similar interests and allow them to build lifelong friendships while pursuing activities they enjoy. To capitalize on this, we worked with our Ops Coordinators as we designated Club Partnership Managers who were heavily involved on campus to identify clubs to sample with and the best moments to partner with these clubs. NIVEA's club partnerships ranged from handing out samples during the Dance Marathon at UofSC to presenting at weekly meetings for the Charlotte Film Community at UNCC. We stocked bathrooms at sorority and fraternity houses at UofSC and lockers for teams like the UNCC Women's Soccer Game.&nbsp;<figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/77/1719288774738.jpg" alt="Clubs with NIVEA" title="Clubs with NIVEA"></figure>As word spread about NIVEA partnering with clubs to provide samples, our team received tons of inbound requests from groups looking to share NIVEA Soft with their members. Ultimately, we partnered with 86 clubs to distribute over 70,000 samples.&nbsp;&nbsp;🎬 The Content Creators&nbsp;College influencers are becoming an increasingly important part of college culture, providing students with recommendations on the most popular spots to study and go out on campus. They develop strong connections with their followers, often fellow students on campus, and trust their opinions. Working with our Ops Coordinators, we identified each school's top five content creators. We partnered with them to create two pieces of content highlighting how they incorporate NIVEA into their everyday routine and to build excitement around an exciting event at each school. These creators reflected the diversity of each school, coming from different backgrounds and majors ranging from Greek life to athletics. They helped build digital awareness and excitement about NIVEA being on campus for their collective audience of over 300,00 people.<reactembed src="https://www.tiktok.com/@niylanicoleee/video/7347792870587288874?_d=ddek4dijlamc13&amp;_r=1&amp;enable_checksum=1&amp;preview_pb=0&amp;sec_user_id=MS4wLjABAAAAEvgajfPuZrtaQOnwTeVX_0NhK2N0u7nTYl-KAO-twTyr7eraJEIt4ZTHMcS5wIsI&amp;share_app_id=1233&amp;share_item_id=7347792870587288874&amp;share_link_id=71C28C0B-AE5E-430E-A35E-CCA14A6A8AD9&amp;sharer_language=en&amp;social_share_type=0&amp;source=h5_m&amp;timestamp=1710791538&amp;tt_from=copy&amp;u_code=d0hl793gd3293h&amp;ug_btm=b8727%2Cb2878&amp;user_id=6569553753329188865&amp;utm_campaign=client_share&amp;utm_medium=ios&amp;utm_source=copy" alt="" title="Content Example" type="tiktok"></reactembed><h3>🎡 The Events ☕️</h3><figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/77/1719288685279.jpg" alt="NIVEA Carnival" title="NIVEA Carnival"></figure>To make a large-scale impact at each school, we helped coordinate a NIVEA-branded event that authentically reflected each campus's culture.&nbsp;At UNCC, we utilized the street team to help staff the NIVEA Carnival right on the quad at the heart of campus. During breaks between classes, students came out to play carnival games and learn all about NIVEA Soft. The Street Team went out across campus to spread the word about the event and helped hand out over 5,000 samples during the day. Students loved the chance to destress with fun games during the busy school day and even got to take their glambot photos.<reactembed src="https://www.instagram.com/p/C4v3vAoPQNh/" alt="" title="The NIVEA Soft Carnival" type="instagram"></reactembed><figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/77/1719288704451.jpg" alt="UofSC AWA Event" title="UofSC AWA Event"></figure>At UofSC, we worked with a local coffee shop, As Well As, which is very popular with students, to organize a NIVEA pop-up. During the pop-up, students received a free NIVEA branded beverage like the NIVEA Soft Cloud Smoothie while learning all about NIVEA Soft from the knowledgeable street team. News of the pop-up spread throughout campus, bringing over 250 students to the cafe (double the average foot traffic). They were excited to start using NIVEA Soft and enjoyed how the brand easily integrated itself onto campus with an activation that fit into their daily routine.&nbsp;<reactembed src="https://www.tiktok.com/@claudiasamss/video/7353264986489113887" alt="" title="Claudia Sams UofSC Promo" type="tiktok"></reactembed> <h3>🚏 The Street Teams&nbsp;</h3>To help achieve sampling at scale, we recruited a Street Team, members of each campus community ranging in age from freshman to graduate students, to help reach everyone on campus. From gifting students samples in their apartments and dorms to talking about NIVEA Soft during class and at iconic spots on campus, the Street Team ensured students' skin was kept moist with NIVEA Soft. In the end, the Street Team was able to hand out over 50,000 samples.&nbsp;<figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/77/1718483215651.jpg" alt="NIVEA Sampling" title="NIVEA Sampling"></figure> Through its partnership with Home From College, NIVEA distributed 136,000 samples to students at UNCC and UofSC, building its reputation as a trusted brand for college students by showing up where they already are. From the classroom to the dorm, from club meetings to social media pages, NIVEA effectively integrated itself into every part of college life and made NIVEA Soft a staple in students' everyday routines.<figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/77/1718483241389.jpg" alt="Students with NIVEA" title="Students with NIVEA"></figure>

Providing Over 136k Samples to Students at UNCC & UofSC 


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How NIVEA Activated Gen Z During March Madness on Campus


Throughout the second half of 2023, Aquaphor teamed up with Home From College to foster genuine connections within college communities across the nation! Through a stunningly successful Content Creators GIG, Aquaphor aimed to resonate authentically with individuals who share a profound affinity for their brand. This collaboration wasn’t just about skincare, it was about uniting with users who genuinely adore Aquaphor, and the experiences and stories that make college life extraordinary for Aquaphor users.&nbsp; We’re thrilled to work with incredible students from across the country through this GIG who are talented storytellers and creators, as well as excelling in their college careers… with the help of Aquaphor in their lives 😉 Their stories showcase the profound impact of Aquaphor's engagement strategy, showcasing the beauty of authentic connections and shared passions within the vibrant college landscape. We asked 4 of our creators to share their experience working with Aquaphor and how they embraced their love for Aquaphor in the most creative and authentic ways - here’s what they have to say! 🌟 Jill Rafferty, The University of Arizona&nbsp;@jillraffertyy on TikTok“I have been a customer and fan of Aquaphor for years, so I was thrilled to hear that they wanted to take a chance on me as a content creator. I love to promote brands that I truly could not live without and find the creation process so much easier when it’s a company I love like Aquaphor.&nbsp;I have had an amazing time working with Aquaphor, they have made the whole process so seamless. It has been so much fun to be a part of this campaign. I learned how to better plan my content out in advance and brainstorm specific content buckets. I loved being able to interact with the other creators, and I was inspired by their videos which helped me make mine even better.” 🌟 Lucy Ganser, University of Illinois Urbana-Champaign@lucyganser on IG“I wanted to join the Aquaphor GIG not only because of how iconic the brand is, but also because of how long I have been using products from Aquaphor. From a very young age my mom would always give me Aquaphor to help hydrate my hands and lips during cold weather, living in the Midwest this is the majority of the year. I really wanted an opportunity to work with a company that I have genuinely been using my entire life and I am so grateful to have been picked to help represent Aquaphor on my campus! My experience working with Aquaphor has been great! They are responsive when giving edits or approving content and have been helpful during our calls discussing new content briefs. My absolute favorite part of this GIG is the connections it gives me, both online and in-person! Aquaphor reposted some of my content on their Instagram stories, a big "made it” moment for me that allowed my content to be seen by thousands of people that don’t follow me! This GIG also sparks conversations between myself and others in-person, with people commenting on how much they also love Aquaphor or asking how I got this job. I feel so grateful to have had this opportunity thanks to Aquaphor and H/FC; I can’t wait to keep applying to GIGs and working with brands through Home From College!” 🌟 Catherine Esrey, Duke University@theoneandonlycatherine on TikTok“I am a big believer in being genuine about what you promote and I genuinely love Aquaphor and I use it in my daily life so the partnership was a no brainer. My experience working with Aquaphor has been so much fun and thanks to H/FC, I was able to stay on top of my deadlines and communicate easily to the brand.&nbsp; This five month collaboration went by so fast and thanks to the amazing people on the Aquaphor team and the H/FC team, I never felt overwhelmed and was able to stay on top of my deadlines and content. I learned a lot about brand partnerships and how to create engaging, informative and genuine promotional content for my audience.”🌟 Niaa Lawrence, Howard University@neeyuhh___ on IG"I wanted to join the Aquaphor GIG because before becoming a college brand ambassador, I was already a customer of Aquaphor. Also, this was my first brand partnership with H\FC and it just so happened to be with Aquaphor (which was amazing)! This opportunity gave me the familiarity lifestyle of what it means to be a content creator and a college student.My experience with the gig was great! I loved the communication between everyone involved and the support from other creators was something I’ve never experienced before. Two things I learned from the GIG is communication and online organization. The team was super professional, supportive and gave wonderful feedback every single time. It felt like we were a true family and I loved that. I’ve also never worked with a brand that used online platforms to stay organized—which was a new experience for me! I added more tech savvy tools to my list of expertise now!"<figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/38/1707484547339.png" alt="students" title="blog-images"></figure>

Aquaphor's takeover across the country 🌎

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How Aquaphor Scaled Gen Z Content with Student Creator Campaigns

Enroot, a non-alcoholic beverage company co-founded by Brad Pitt, Cristina Patwa, and John Fogelman, has distinguished itself in the CPG sector through its innovative product offerings. Their early foray into the market with organic cold brew wellness teas, which were farm-to-bottle, low in calories, and featured popular ingredients like Yerba Mate, set them apart. Recognizing the emerging trend of Gen Z’s interest in non-alcoholic options, Enroot took a unique approach to reach this demographic and enhance brand awareness.&nbsp; <reactembed src="https://www.tiktok.com/@angelinaserenaxo/video/7301360769118244142?is_from_webapp=1&amp;web_id=7295788454159828523&nbsp;" alt="" title="Enroot Content" type="tiktok"></reactembed> So Enroot partnered with us here at Home From College to launch their first-ever content committee. They recruited a group of 20 content creators ranging from current college students to recent graduates. The committee seamlessly integrated Enroot into their content, producing engaging videos such as day-in-the-life vlogs and mocktail recipe videos. The students appreciated the creative freedom they were given and noticed a higher level of audience engagement, as the content felt authentic and relatable. <reactembed src="https://www.tiktok.com/@gia.angelina/video/7301193270858911018" alt="" title="Enroot Content 2 " type="tiktok"></reactembed>As Enroot continues to grow in the cold brew tea space, the company’s leadership team also identified the growing popularity of non-alcoholic versions of popular drinks like wine and beer. Enroot wanted to understand the reasons behind this trend with Gen Z and what it would take to create a non-alcoholic wine that would be enjoyable for this age demographic. To get these insights, we worked with Enroot to also craft a series of focus groups where students who are regular wine drinkers sampled the product and provided feedback on the taste, packaging, and use of the product in their daily lives. Many students shared their preference for non-alcoholic alternatives when going out, providing crucial feedback on packaging design, influencer partnerships, and insights on how they discover new products. This collaborative approach has allowed Enroot to refine its strategy, ensuring its product resonates with the fastest-growing demographic. “Sometimes after a long day I like sitting down with a drink to unwind. However, I don't want to drink wine during the week when I know I have to get up early the next day. This was such a pleasant experience because I got to drink what tasted like a nice glass of wine knowing I wouldn't have a headache the next day.” - Focus group participant response&nbsp; Through their partnership with Home From College, Enroot has been able to reach new audiences of Gen Zers and co-create a new product line that resonates with Gen Z because it was built with their insights.

Working with Gen Zers to understand and reach new audiences through content creation and focus groups


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How Enroot Introduced Wellness Teas to Gen Z Through Sampling

When Sun Bum, one of Gen Z’s favorite sunscreen brands, launched their first ever skincare line, the daily line, they knew they wanted to get the word out on college campuses. The college demographic is growing increasingly aware of the importance of sun protection not just in the summer but all year round, and this, along with Gen Z’s love for all things skincare, made college the perfect place to launch the new line. Sun Bum recognized the unique opportunity for college students to be part of this exciting journey. They launched their Event Activators gig on Home From College to recruit 15 college students at Penn State, ASU, and Texas A&amp;M who would help plan Sun Bum’s first-ever events on college campuses.&nbsp; <reactembed src="https://www.instagram.com/p/C5l-v2tShDi/?img_index=1" alt="" title="Sun Bum post about the activations" type="instagram"></reactembed>To begin the planning process, the Sun Bum and Home From College teams sat down with the students to understand the key moments, people, and spaces on campus that Sun Bum could best incorporate into campus life. Some of the things we uncovered were:&nbsp;<ul><li>At Penn State, Valley, and social media are how most people hear about events</li><li>Sun Devils Fitness Centre Field is the most popular spot at ASU as students love intramurals</li><li>Greek life is a massive part of student life at Texas A&amp;M</li></ul> Building off these insights, we had students ideate and pitch concepts for these event activations to help ensure Sun Bum would show up in ways that college students would want to engage with. The Sun Bum and Home From College team worked closely with the students to manage logistics, including booking spaces, ordering equipment, and sending samples to hand out. Students helped spread the word about the events through social media, texting in club group chats, and putting up posters around campus.&nbsp;<figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/76/1718481463333.jpg" alt="Event Activations" title="Event Activations"></figure> At ASU, the inflatable Sunny, the mascot of Sun Bum, showed up at Sun Devils Field, where we hosted yoga classes with a local instructor and kept the vibes rolling all day as students stopped by for photos, merch, and to play cornhole.&nbsp; At Penn State, students were nearing the end of the semester, so we set up a chill space near the Fiji House on Greek Row for them to hang out and learn more about the Good Days Daily line, complete with inflatable Sunny and chocolate-covered bananas. At Texas A&amp;M, we partnered with Delta Gamma to sponsor their annual Anchor Splash event, which brings together hundreds of students to watch synchronized swimming routines and raise money for Hope Child.&nbsp; <figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/76/1718481484904.jpg" alt="Event Activations" title="Event Activations"></figure>Throughout these events, we caught students as they were heading to and from class, introduced them to the new Good Days Daily Line, and heard how they incorporate sunscreen into their daily routines. Students were so excited to see Sun Bum show up on campus in such a fun and unique way that easily fit into the busy college routine, allowing them to stop by, enjoy the vibes, and learn about the new daily line.&nbsp;&nbsp;To help ensure that students could continue to find and use the Daily Line, the Event Activators created content showing how to find the product in CVS.&nbsp; In the end, Sun Bum engaged with over a thousand students across these campuses and excited them about how easy it is to wear sunscreen daily.&nbsp;

Promoting a new product launch with college students


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How Sun Bum Drove Gen Z Awareness with Campus Sampling + UGC


When Hero Cosmetics, a Gen Z favorite brand known for their acne-fighting mighty patches, launched in Canada, they knew they wanted to work with local creators who could speak authentically to their audiences about the product. So, they launched their Canadian content committee through Home From College, where they recruited fifteen college and post-grad creators in key Canadian markets like Vancouver, Toronto, and Montreal to create video content on the Hero Mighty Patches. These creators were already producing content on their pages related to beauty and skincare, allowing Hero Cosmetics to naturally integrate into their content and be positioned as a recommended product from a trusted source within these niche markets.&nbsp; <reactembed src="https://www.instagram.com/reel/C2IhIURAHxn/?igsh=MW13YTU1YzgwNGltbg%3D%3D&nbsp;" alt="" title="Hero Cosmetics Content" type="instagram"></reactembed> Over the course of three months, Hero Cosmetics shared monthly content briefs with students. These briefs were designed to highlight the effectiveness of the mighty patches in combatting pimples, showcase their availability at Shoppers Drug Marts, and incorporate them into day-in-the-life content. This approach aimed to demonstrate how the product is a perfect fit for the busy, on-the-go lifestyle of Gen Zers.&nbsp; <reactembed src="https://www.instagram.com/reel/C199uqVgHjp/?igsh=MTZjYW5qcXUxeTk5OQ%3D%3D&nbsp;" alt="" title="Student content created in the Hero Cosmetics gig " type="instagram"></reactembed> Ultimately, Hero Cosmetics generated strong engagement with 10,000+ views on its 45 pieces of creator content. It was able to reach niche audiences within Canada and position Mighty Patches as a trusted product for fighting acne. By working with micro Canadian creators through the Home From College platform, Hero Cosmetics authentically launched itself into the Canadian market and built strong brand awareness within the college and new grad demographics.&nbsp; <reactembed src=" https://www.instagram.com/reel/C2JUbxirY5P/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA%3D%3D" alt="" title="Student Content for Hero Cosmetics" type="instagram"></reactembed>

How Hero Cosmetics established a content committee to grow brand awareness in Canada

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How Hero Cosmetics Drove Gen Z Sampling with Student Creators

Poppi has been on a mission to prove that #sodaisback with their line of prebiotic sodas that have quickly become a Gen Z favorite. For the 2023 Back to School Season, Poppi wanted to bring that energy to colleges by authentically integrating themselves into campus life. They launched their Soda Ambassador Team on Home From College, which brought in over 1,800 applications from students excited to share their ideas for how Poppi could come to life on their campus.&nbsp;Poppi then selected their first ten members from there to join the Soda Ambassador Team. This motivated group of students came from a wide range of colleges, from big state schools like UT Austin to smaller liberal arts schools like the College of Charleston. They identified the unique moments at each of their colleges related to Back to School and got to work incorporating Poppi into students' daily lives.<figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/66/1713634559411.png" alt="Students With Poppi" title="Students With Poppi"></figure>“People LOVED it! Everyone was comparing flavors and passing them around throughout the house and at our tailgates.” - USC Poppi Ambassador.&nbsp;<reactembed src="https://www.instagram.com/reel/CwgK0Qfy7nG/?hl=en" alt="" title="UGC Content Created With Poppi" type="instagram"></reactembed>In the end, Poppi’s ambassadors handed out cans to over 15 clubs and 10 sororities with a collective reach of over 3,000 students. They showed that by working directly with students, brands can best understand the significant groups and moments on campus and how they can show up in an authentic way and get students excited to continue to consume their products.&nbsp;&nbsp;<figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/66/1716613245790.jpg" alt="Compilation" title="Poppi"></figure><figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/66/1716613229407.jpg" alt="Poppi" title="Poppi Compilation"></figure>

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How Poppi Boosted Gen Z Awareness with Campus Sampling + UGC

As Chamberlain Coffee prepared to launch new flavors of their popular Ready To Drink lattes to meet consumer demands, they recognized the pivotal role of college campuses in building anticipation for the new product. To leverage this, Chamberlain Coffee partnered with Home From College to establish its first college sampling program, enlisting over 30 ambassadors nationwide. These ambassadors were entrusted with 7,200 cans to share with their college communities and build excitement around this new product.&nbsp; Over 1,200 students from across the country applied to join the Chamberlain Coffee campus team, sharing why they loved the brand and pitching sampling strategies they would use to distribute hundreds of cans. Of all the applicants, 30 students were selected to participate in this competitive ambassador program. They came from diverse schools and backgrounds, ranging from Greek life members of large state schools like UT Austin and the University of Michigan to freshmen at smaller liberal arts colleges like Hampton University.&nbsp;<figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/71/1716612888621.jpg" alt="Chamberlai Compilation" title="Chamberlain"></figure> From December 2023 to February 2024, ambassadors handed out thousands of cans to students during relevant moments, such as in the library while studying for finals, during club end-of-semester wrap-up meetings, and on the quad on sunny days. Ambassadors were given two shipments of products so students on campus could sample them multiple times, helping to build buy-in and increase their motivation to purchase the cans at their local Walmart.&nbsp; As sampling moments occurred throughout the winter, many students and clubs created organic user-generated content, showcasing where to get the product and highlighting how much the students loved the new ready-to-drink lattes.&nbsp; Ultimately, Chamberlain distributed 7,200 cans on 22 college campuses across 12 states and partnered with more than 50 clubs and Greek life organizations. Chamberlain showed their most loyal customers, Gen Zers, that they understood their need for a convenient and aesthetic source of caffeine during stressful college moments and were trusted partners of college communities.<figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/71/1716612913194.jpg" alt="Chamberlain Compilation" title="Chamberlain"></figure>

How Chamberlain Coffee got 7,200 cans of their new Ready To Drink Oat Lattes in the hands of thousands of students across 22 campuses


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How Chamberlain Coffee Won Gen Z with Campus Sampling + UGC


For students, gamedays are a classic part of the college experience, particularly at Big 10 schools, where their stadiums can hold more than 100,000 people. When Peacock acquired the rights to stream Big Ten sports, including basketball and football, back in August of 2022, they knew that they wanted to find authentic ways to connect with college students on these campuses so that they could bring them into the Peacock family and continue watching the sports that are such a massive part of their campus community.&nbsp; In January of 2023, Peacock embarked on a journey to understand the habits of college students at Big 10 schools when it comes to game days. Through extensive interviews, focus groups and ethnographic studies, we delved into the unique routines and traditions at each Big 10 campus around football. We listened to students' experiences interacting with previous activations from brands on college game days and heard their honest feedback on what about these activations stuck with them and made them excited to check them out. We gained a deep understanding of how students get ready for game days at home and how they consume away games, ensuring that Peacock’s offerings align with their preferences.&nbsp; Through this qualitative study, along with a more extensive quantitative study of college students across the United States on their perception of bundle deals and student offers, Peacock developed their Big 10 Yards Activation for the 2023-2024 college football season. Throughout the fall, Peacock would launch large-scale activations on major Big 10 school campuses like Ohio State, Purdue, and the University of Iowa to integrate themselves into the excitement of game day and let students know that they can easily stream their team’s games when they’re playing on the road with the Peacock student bundle.&nbsp;<figure><video src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/72/1716612336069.mp4" alt="" title="peacock-images-(1)" controls="true" controlslist="nodownload"></video></figure>Using Home From College, Peacock carefully selected and recruited two ambassadors on each Big 10 campus. These ambassadors, as the face of Peacock, were entrusted with the important task of driving traffic to the Big 10 yard activations and promoting the student discount to clubs and high-traffic areas on campus. Their role was crucial in hosting watch parties with their friends and sharing flyers with students in Greek Life houses and off-campus apartments, ensuring that their peers were getting the best deal to watch their college teams.&nbsp; As the football season wrapped up, Peacock ambassadors continued highlighting the applicability of the Peacock student discount by featuring relevant movies available on the platform, such as Five Nights at Freddy, and promoting the streaming of Big 10 basketball games. Throughout the continued ambassador promotion during the fall semester, students at Big 10 schools grew very familiar with the Peacock streaming platform. They saw the immense value it brought them in watching the shows and sports they loved.&nbsp;&nbsp; <figure><img src="https://d3lrqzm3fer3ds.cloudfront.net/blog-media/72/1715323868225.jpg" alt="Peacock Story Promo" title="jenna-brual---bubble-tea-before-peacock-movie-night-(1)"></figure>Overall, Peacock developed a strong ambassador program that supported its brand activations and grew awareness and sign-ups for the Peacock student discount. They did so, by listening to students and understanding their habits and routines when it comes to watching college sports so that they could authentically integrate themselves into college campuses.&nbsp;

How Peacock took  research insights to build their Big 10 campus activation

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How Peacock Tapped Gen Z with a Big Ten Campus Competition

<h2>How Moon Oral Care Activated Gen Z Creators for a Viral Product Launch </h2>In early 2025, Moon Oral Care teamed up with Home From College to launch a cross-channel, Gen Z-focused campaign around its new product collaboration with Sprinkles Cupcakes. With a goal to drive brand awareness, first impressions, and social buzz, the campaign brought together student creators and IRL brand ambassadors to support a signature launch event in Beverly Hills. By combining college influencer marketing with TikTok-first content, Moon tapped into the feeds of Gen Z across the country. <h3>🎯 Campaign Objectives</h3>To build buzz around the Moon x Sprinkles product drop and increase brand visibility across the Gen Z demo by leveraging:<ul><li>Social-first content created by Gen Z influencers </li></ul><h3> Campaign Strategy: How Moon Reached Gen Z Across Platforms &amp; Campuses</h3>Home From College implemented a two-part campaign structure to maximize both reach and content quality: 👩‍💻 Content Creator Team:A curated group of 15 diverse student influencers from 13 universities were selected to post TikToks and Instagram Reels highlighting their first impressions of Moon’s new product. This content was optimized for both paid use and organic reach across Moon’s brand channels.<reactembed src="https://www.tiktok.com/@rebekahisabel_/video/7485884856056941870" alt="" title="Moon Oral Care x @rebekahisabel_" type="tiktok"></reactembed> 📍 Beverly Hills Launch AmbassadorsFor Moon’s Sprinkles event in Beverly Hills, 5 LA-based college ambassadors were brought in to capture UGC and bring energy to the launch. They:<ul><li>Interacted with guests</li></ul><ul><li>Created event-day content</li></ul><ul><li>Elevated the IRL experience into social storytelling moments </li></ul><reactembed src="https://www.tiktok.com/@sophiieperez/video/7483557681526050090" alt="" title="Moon Oral Care x @sophiieperez" type="tiktok"></reactembed><h3> The Results: Big Reach, Real Reviews, and Sweet UGC</h3>The Moon Oral Care campaign delivered on both awareness and authenticity, with content that felt Gen Z-first—not just product-first. 📈 Campaign Highlights:✅ 28 creator assets generated✅ 700,000+ impressions across TikTok and Instagram✅ 164,000 video views✅ 2.6% average engagement rate✅ 3.9K likes and nearly 300 organic comments <h3>What Made This Work for Gen Z Audiences </h3>✨ Authentic Influencer Partnerships All creators were chosen not just for reach, but for alignment with Moon’s brand energy—wellness-focused, optimistic, and culturally in-the-know. 📸 Content Optimized for Paid + Organic Every piece of content was structured to live beyond the creator’s page, allowing Moon to repurpose assets for future paid campaigns and evergreen use. 📍 IRL Presence By showing up at the LA launch event, Moon created memorable brand moments that translated into social proof, building long-term brand equity with Gen Z. <h3>Final Takeaway: Content + IRL = Gen Z Connection That Stuck </h3>With a smart blend of content creation and on-site ambassadors, the Moon x Sprinkles campaign showed how brands can win with Gen Z by meeting them where they live — online and in real life. By tapping student creators for authentic storytelling and bringing energy to a high-visibility event, Home From College helped Moon Oral Care create a launch moment that was not only seen but truly experienced. 💬&nbsp; Want to launch your next Gen Z campaign with a student-first strategy? Let’s chat!

How Moon Oral Care successfully launched a cross-channel, Gen Z-focused campaign around its new product launch with Sprinkles Cupcakes

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