How Gauth Used H\FC to Become a Go-To AI Study App

Reaching college students today requires more than traditional campus marketing. It demands authenticity, relevance, and visibility where students actually spend their time. To establish Gauth as the most trusted AI-powered study app for college students, Gauth partnered with Home From College (H\FC) to launch a scalable, creator-first TikTok program built for Gen Z.

The result? Millions of views, thousands of pieces of student-led content, and a growing nationwide creator community positioning Gauth as an essential academic companion.

🤔 The Challenge: Building Trust and Awareness with Gen Z Students

Gauth set out to become the AI study app college students trust and rely on daily. The challenge wasn’t just awareness: it was credibility. Students are selective about which apps they use for academics, and trust is often built peer-to-peer.

The goal was clear:

• Build widespread awareness of Gauth on college campuses

• Drive authentic engagement through student-led content

• Position Gauth as a practical, everyday study tool

• Reach students organically through platforms they already use — especially TikTok
  

🏃 The Approach: A Creator-First Campus Strategy

Together, Gauth and Home From College built a creator-first program designed to balance structure with creative freedom.

Creator-Led, Platform-Native Content

Student creators were empowered to produce TikTok content rooted in their real academic challenges — from homework help to exam prep — showing how Gauth fits seamlessly into their study routines. This platform-native approach ensured content felt relatable, not scripted.

Scalable Support with Creative Freedom

Creators received:

• Clear content guidelines and video prompts

• Personalized feedback to improve performance

• Ongoing education in content strategy and social media marketing
  

This support allowed creators to grow their skills while maintaining authentic voices that resonated with peers.

Performance-Based Incentives

To keep momentum high, the program introduced performance bonuses and weekly creator spotlights. This incentivized high-quality content, rewarded creativity, and fostered an engaged, motivated creator community.

📈 The Impact: Scalable Reach with Real Credibility

Since launching in July, the Gauth Creator Program has delivered impressive results:

• 3,000+ pieces of student-generated content

• 80+ million total views

• 100+ active creators per month

• Creators spanning 45 U.S. states

Beyond the metrics, the program drove meaningful qualitative impact:

• Students discovered Gauth through peers they trust

• Creators gained hands-on marketing experience and portfolio-ready content

• Gauth built lasting credibility within the college student ecosystem
  

By meeting students where they are and letting creators lead the message, Gauth embedded itself naturally into student study habits.

❓ Why It Worked: Authenticity at Scale

This partnership succeeded because it treated students as creators — not just promoters. By combining Home From College’s creator infrastructure with Gauth’s product value, the program unlocked authentic storytelling at national scale without sacrificing quality or trust.

💬 Client Perspective

“Working with H\FC has transformed our approach to campus marketing. Their platform made it possible for our lean team to launch UGC campaigns at scale and build brand awareness among college users. We can now manage hundreds of student creators from onboarding to ongoing management, while their team provides strategic guidance that elevates our program quality. H\FC is your go-to strategic partner for any brand trying to authentically reach Gen Z.”

💡 The Takeaway

The Gauth x Home From College program proves that creator-led campus marketing can drive both massive reach and real trust. By empowering students to tell authentic stories and giving them the tools to succeed, Gauth positioned itself as a must-have AI study app for the next generation of learners.