5 Steps to Master Spark Ad Codes on TikTok

Let’s be real: TikTok Spark Ads are a game-changer for brands and creators. Whether you’re looking to boost your content or run high-performing influencer campaigns, Spark Ads give you that extra reach while keeping things authentic. But if you’re new to the process, you might be wondering where to start. 

We got you! This guide breaks down exactly how to generate and share Spark Ad codes in just a few steps. Let’s dive in! 🚀

1️⃣ What is a TikTok Spark Ad Code?

A TikTok Spark Ad code is a unique authorization code that allows brands to promote a creator’s video as an ad. Think of it as a permission slip that lets brands boost a video while keeping the engagement, views, and likes tied to the creator’s profile.

Here’s the run down: Spark Ad codes are video-specific—unlike Instagram whitelisting, where brands can approve creators in general, TikTok requires a unique code for each video. Brands also can’t edit Spark videos once they’re live, meaning no changes to captions or creative elements, keeping the content as authentic as possible. Plus, Spark Ad codes expire! By default, they last 30 days, but creators can extend them if needed.

Now that you know why these codes matter, let’s get into how to generate them! 💡

2️⃣ How to Get TikTok Spark Ad Codes (Step-by-Step)

If you’re a creator, follow these steps to generate your Spark Ad code and share it with a brand. If you’re a brand, share this guide with your creators to speed up the process.

Step 1: Enable Ad Authorization

Before generating a Spark Ad code, creators need to turn on ad permissions. Here’s how: Go to Settings & Privacy > Creator Tools > Ad Settings - Toggle on Ad Authorization

Step 2: Select the Video You Want to Promote

Open the TikTok app and go to your Profile. Find the video you want to turn into a Spark Ad. Tap the “...” (More options) in the lower right-hand corner. Scroll and tap Ad settings

Step 3: Generate the Spark Ad Code

In the Ad settings menu, toggle on Ad authorization. Read and accept TikTok’s advertising terms. Tap Generate code – TikTok will create a unique Spark Ad code for this video

Step 4: Set the Code Expiration

By default, Spark Ad codes last 30 days, but creators can extend this timeframe before sharing. If you want the brand to promote your video for a longer period, tap Extend and adjust the duration.

Step 5: Copy and Share the Code

Once generated, TikTok will give you an option to Copy code. Paste it in a DM, email, or text to the brand. The brand will then enter the code into TikTok Ads Manager to activate the Spark Ad

🎉 And that’s it! You’ve successfully shared your Spark Ad code.

3️⃣ What Happens After You Share a Spark Code?

For brands, once you receive a Spark Ad code from a creator, here’s what you need to do:

1. Go to TikTok Ads Manager 

2. Select Spark Ads and choose “Use Authorization Code” 

3. Paste the creator’s Spark Code into the platform 

4. Set your campaign settings (budget, targeting, duration, etc.) 

5. Launch your ad 🚀

Now, the creator’s content will run as an ad—maintaining its engagement and performance while getting extra exposure through paid promotion.

Final Thoughts: Start Running Spark Ads Like a Pro

Spark Ads are one of the best ways to turn TikTok UGC into high-performing ads, but getting authorization codes can be a hassle. Now that you know how to generate and share Spark Ad codes, you can get your campaigns up and running without the guesswork.

So, whether you’re a brand looking to boost influencer content or a creator wanting to monetize your videos, Spark Ads are a must-have tool. Ready to get started? Go generate that code and start sparking! ⚡🔥